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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 2:50pm - 3:10pm
Driving Hard Goods Loyalty Across Brands: Yamaha Gamifies

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Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and unique formula for success. 


Speakers
avatar for Jeff Hawley

Jeff Hawley

Director, Customer Experience Group, Yamaha Corporation of America
Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. A 19-year music industry veteran, he has worked in music retail, instrument and accessory design, audio & video production, arranging and performance. | | As a passionate... Read More →


Wednesday April 17, 2013 2:50pm - 3:10pm
Room B 635 8th St San Francisco, CA 94103

Attendees (20)