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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 3:30pm - 3:50pm
Gamification of the Social Enterprise: Key Dynamics

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Social game concepts are radically changing organizations, but the dynamic of team-based social games in an enterprise setting differs substantially from pure consumer interactions. To get that sticky, viral engagement you need to overcome major obstacles, including fears of Big Brother, the daily "grind", the effect of money, fairness, fear, politicking and more. But there are models that exist and a path that can be tread with sophistication and restraint. Join founder of Keas and creator of Google Health Adam Bosworth as he explores some of the pitfalls in gamifying the enterprise - and what you can do about it. 

Speakers
avatar for Adam Bosworth

Adam Bosworth

Co-Founder and CTO, Keas
Adam Bosworth is the co-founder of Keas, the market leader in corporate wellness, promoting employee engagement and overall health by combining the best of social networking and online games. Bosworth is a serial technology leader and innovator who has been instrumental in building numerous technology products, including Google Health, Google Calendar and Spreadsheets, Microsoft Access, Microsoft Internet Explorer, and BEA WebLogic Integration... Read More →


Wednesday April 17, 2013 3:30pm - 3:50pm
Room A 635 8th St San Francisco, CA 94103