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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 10:50am - 11:10am
The Science of Motivation: Neurology, Psychology, Gamification

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Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about Gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best Gamification strategies are all about engagement, driven by MOTIVATION.

Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.

Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning. 

 
Speakers
avatar for Andrea Kuszewski

Andrea Kuszewski

Researcher and Manager, VORTEX Research Group
Andrea, an Affiliate Scholar of the IEET, is a Senior Strategist at The Linus Group, a marketing and branding firm that specializes in marketing to scientists. She began her career as a Behavior Therapist, treating children on the Autism spectrum, specializing in Aspergers Syndrome... Read More →

Wednesday April 17, 2013 10:50am - 11:10am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA
  Plenary

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