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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 10:40am - 11:00am
Work/Play: How Microsoft Leads with Gamification

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Global, social, technological, and demographic shifts alter the competitive landscape for businesses across the globe. The impact on organizational behavior is significant. Creativity and innovation are paramount – keystones for 21st century competitive relevance. The speed of business and the pressures of competition require unprecedented agility. At an organizational level, employees are pulled in every direction, asked to perform unreal acts, and pressured for new ideas at a level well beyond the greatest minds in history. Yet, high unemployment levels, globalization, offshoring, outsourcing, contract work, crowdsourcing and a burgeoning population mean uncertainty and insecurity for everyone. A lack of trust and uncertainty around job security inhibit creative undertakings by employees. How do we partner to foster creativity while maintaining a competitive edge? The answer is to create a culture of play and games in the 21st century workplace.

Microsoft has significantly reinvented a number of business processes using gamification, including the Windows Language Quality Game (a test/QA process). Join Ross Smith for this energizing session that covers some of Microsoft's greatest successes in using game thinking and dynamics to reinvent work, and how your organization can learn from their examples. 


Speakers
avatar for Ross Smith

Ross Smith

Director of Test, Microsoft
Follow Ross on Twitter @42projects | | Ross Smith really enjoys getting a paycheck to “play” with software for 25 years now, over 20 at Microsoft. Most of his career has been in testing and QA roles- including Test Architect. Prior to joining Lync/Skype – he spent 17 years in either Windows or Office. He is one of the authors of “The Practical Guide to Defect Prevention” and holds six patents, latest in Nov... Read More →


Thursday April 18, 2013 10:40am - 11:00am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

Attendees (57)