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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 1:10pm - 1:30pm
Reinventing Loyalty with Gamification

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Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works - and what doesn't - to drive customer behavior. Join loyalty pioneer Mark Goldstein as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors - and how you can apply these lessons to your organization. 

Speakers
avatar for Mark Goldstein

Mark Goldstein

Chairman, Backops
Mark founded and was CEO of Loyalty Lab, which was acquired by TIBCO in December 2010 where was was a VP @ TIBCO until recently.  Mark he had his hand in launching over 100 loyalty programs worldwide and got started in multi-channel loyalty while at Kmart where he founded Bluelight.com and was a VP ending in 2002. He currently advises a number of loyalty and CRM organizations including Badgeville, Kiip and Nomi and is an active investor in a... Read More →


Wednesday April 17, 2013 1:10pm - 1:30pm
Room B 635 8th St San Francisco, CA 94103

Attendees (29)