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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 9:40am - 10:00am
Creating Long-Term Community Loyalty

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NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company's USA Network continues to set the standard for major media brands. In this energizing talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs. 


Speakers
avatar for Jesse Redniss

Jesse Redniss

Senior Vice President, Digital, NBCUniversal / USA Network
Jesse is the Senior Vice President of Digital for NBC Universal/USA Network. In this position, he oversees all digital efforts for the various USA Network properties. Since joining USA in April 2005, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties, which has driven a major shift in the industry and competitor’s online efforts. During his time at USA Redniss has lead the digital... Read More →


Wednesday April 17, 2013 9:40am - 10:00am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

Attendees (73)