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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 11:30am - 11:50am
The Pleasure Revolution: Why Games Will Lead the Way

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In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

  • Gamification" is about the creation of pleasurable experiences for the purposes of improved motivational design.

  • Pleasure is powerful, complicated, and contextual. 

  • Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

Speakers
avatar for Jesse Schell

Jesse Schell

CEO, Schell Games
Jesse is the CEO of Schell Games, the largest game design and development company in Pennsylvania. He also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. Jesse has worked on a wide variety of innovative game and simulation projects for both entertainment and education, but he is best known for his award-winning book The Art of Game Design: A Book of Lenses and for Beyond Facebook, a... Read More →


Wednesday April 17, 2013 11:30am - 11:50am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

Attendees (71)