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GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 2:40pm - 3:00pm
Disruptive Innovation: Cisco's Global Sales Experience (GSX)

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GSX is Cisco's annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history.

Key Takeaways:


  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.

  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.

  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.

Speakers
avatar for Kenny Lauer

Kenny Lauer

Vice President, Digital Experience, George P Johnson
I love technology. Yes, put me at CES and I am out-of-my-mind. But, I love how technology can engage people even more. I'm a customer strategist at heart. Yes I do specialize in Digital Experiences (specifically remote engagement) but my real goal is to help companies collapse distances... Read More →
avatar for Dannette Veale

Dannette Veale

Experience & Technology Strategist, Cisco
Hi I am Dannette Veale and I am the Experience Strategy and Technology Strategist for Global Sales Events and Talent Programs at Cisco. I live and breathe to make amazing experiences for our attendees. Prior to my current role I lead the creation and drove the strategy for the award... Read More →

Thursday April 18, 2013 2:40pm - 3:00pm PDT
Room A 635 8th St San Francisco, CA 94103
  Lecture

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