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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 1:10pm - 1:30pm
Using Games to Do Stuff: The IBM Way

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Organizations are straining to interpret and make informed decisions based on the abundance of data captured by advanced data systems to optimally manage strategic and tactical business operations. Serious Games can harness the power of analytics to enable a better understanding of the data and information gathered from these systems. A by-product of collaborative gameplay will be better decisions that help produce innovative and effective solutions addressing complex issues organizations are faced with today. 

At IBM, Boinodiris and Hamilton have led the way in using gamification approaches to create new applications, business processes and solutions that span a wide range of enterprise concerns. Along the way, they've helped the company become a leader in this burgeoning field and develop monetization approaches that leverage the organization's expertise.

Learn how you can leverage the lessons of IBM to transform your enterprise using gamification and serious games through these practical examples. 

 

Speakers
avatar for Phaedra Boinodiris

Phaedra Boinodiris

Serious Games Program Manager, IBM
Phaedra is recognized by the IGDA as one of the top 100 women in the gaming industry for her work at WomenGamers.com. She is now currently in a very INTRApreneurial role as Serious Games Program Manager @ IBM. She is spearheading the creation of a platform that enables new genres of serious games, embracing it as a medium to enable the contextual collaboration around complex system problems. Follow Phaedra on Twitter @INNOV8game


Wednesday April 17, 2013 1:10pm - 1:30pm
Room C 635 8th St San Francisco, CA 94103

Attendees (35)