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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 3:00pm - 3:20pm
Nurturing and Growing Global Communities: the SAP Example

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SAP is one of the world's largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP's community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world. 


Speakers
avatar for Mark Yolton

Mark Yolton

SVP of Digital, Social, and Communities, SAP
My amazing team manages SAP websites (like SAP.com) in 40 languages in 70 countries, engages with (literally) millions of SAP Community Network (SCN) members on a daily basis in our online hosted community, and with hundreds-of-thousands of customers and influencers in public social media channels such as @SAP on Twitter or Facebook or YouTube or LinkedIn. Beyond work in the virtual worlds of digital marketing, social media, and online... Read More →


Thursday April 18, 2013 3:00pm - 3:20pm
Room A 635 8th St San Francisco, CA 94103

Attendees (46)