GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 9:00am - 9:20am
The role of Enterprise Gamification in Building the Digital Advantage

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Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues. Our latest research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

At Capgemini we believe that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, we believe now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this talk we explore the role of gamification in building digital advantage.


avatar for Maggie Buggie

Maggie Buggie

Head of Digital Transformation, Capgemini
Maggie is a dynamic executive who has gained well rounded experience in business strategy development, international sales and delivery in management consultancy and digital services. As Vice President for Digital Transformation at Capgemini Consulting she works closely with CXOs... Read More →

Wednesday April 17, 2013 9:00am - 9:20am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

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