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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 1:50pm - 2:10pm
Converting Free Users to Paid: Gamification at Autodesk

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For software company Autodesk, the 30-day software trial period offered to customers is critical. Trials are a key part of the customer's purchase decision and account for a significant percentage of the company's website traffic. So when the 2013 version of the Autodesk(r) 3ds Max(r) software released, the company turned to digital marketing agency Resource to create a fresh and innovative way to increase trial conversion. Known for consumer research and innovation, Resource developed an online game called "Undiscovered Territory" that took customers on an entertaining and educational journey. The result was a significant increase in trial downloads and usage and the campaign earned a Forrester B2B Groundswell Award. In this session Dan Shust, VP of ResourceLAB at Resource and Dawn Wolfe, Sr. Manager of Integrated Marketing Programs at Autodesk will share insights on what made "Undiscovered Territory" such a hit and why gamification is a marketing approach they will continue to use in the future.

Speakers
avatar for Stephen Burke

Stephen Burke

VP of Mobile and Managing Director, Resource
Stephen Burke, Resource VP of Mobile and Managing Director, leads the efforts of the company’s West Coast office as well as mobile strategy development and marketing program execution. His passion for mobile services that reach millions of consumers dates back to 1994, when he... Read More →
avatar for Dawn Wolfe

Dawn Wolfe

Director, Digital Marketing, Autodesk
An innovation leader, Dawn Wolfe has spearheaded personalized marketing campaign strategy, development and implementation as well as in-trial marketing and oversaw the role out of the Autodesk global e-store. During her tenure, Dawn has played a key role in the marketing of every... Read More →

Wednesday April 17, 2013 1:50pm - 2:10pm PDT
Room B 635 8th St San Francisco, CA 94103
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