GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 10:30am - 10:50am
Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement

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Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Key Takeaways

  • The 5 Key Human Motivators

  • Key Uses for Big Data

  • How Gamification, using Big Data and Motivation as fuel, drives Loyalty 3.0

avatar for Rajat Paharia

Rajat Paharia

Founder, Chief Product Officer, Bunchball
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining... Read More →

Wednesday April 17, 2013 10:30am - 10:50am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

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