Coursera is hard at work transforming post-secondary education through its innovative partnerships and use of MOOC (Massively Online Open Course) approaches. Behind their breakneck success is the deisre of learners around the world to progress in their own lives and achieve something greater than themselves. In this insightful talk, Julia will share Coursera's insights about the need for progress, what drives user behavior in a lifelong learning context, and how to deliver this sense of achievement intrinsically.