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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 1:30pm - 1:50pm
Hooked: Designing for User Engagement

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Nir Eyal has developed a framework for designing habit-forming products called "the hook model," which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.

Key Takeaways


  • The common design patterns of habit-forming products.

  • The stages of habit formation and how to optimize for user retention.

  • A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.


Speakers
avatar for Nir Eyal

Nir Eyal

NirAndFar.com
Hooked | Nir Eyal has constructed a framework for designing habit-forming products called "the hook model," which gives product designers a new way for thinking of the necessary components of creating user behavior. |   | You can expect to learn: | - The common design patterns of habit-forming products. | - The stages of habit formation and how to optimize for user retention. | - A look into the psychology behind what drives user... Read More →


Wednesday April 17, 2013 1:30pm - 1:50pm
Room C 635 8th St San Francisco, CA 94103