GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 8:40am - 9:00am
Gamifying the World: From SimCity and The Sims to the Future

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Exceptional games like SimCity, The Sims and Spore have set the standard for blending real life with games. They've managed to simplify super complicated concepts (like urban planning) while maintaining the dynamism and interrelations that help educate and entertain hundreds of millions of people worldwide. What lessons can we take from these games -- and decades of experience designing for fun -- to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun -- and what are the secrets for balancing detail and simplicity? Join game design legend Will Wright as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight. 

avatar for Will Wright

Will Wright

Founder, Stupid Fun Club
Will Wright (born January 20, 1960, Atlanta, Georgia) is a well-known computer game designer, and is co-founder of Maxis. He created groundbreaking games unlike any others such as: SimCity, The Sims and Spore. Known for his unusual ideas and projects, which later have become groundbreaking... Read More →

Wednesday April 17, 2013 8:40am - 9:00am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

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