GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
Back To Schedule
Thursday, April 18 • 9:20am - 9:40am
Teaching Gamification: Astonishing Successes and Lessons from MOOCs

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification -- and how this understanding can make any training, education or development process more successful for your organization.

Key Takeaways:

  • Opportunities and dangers in the gamification of learning.

  • Techniques for effective gamification in educational settings.

  • How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It's not what you think!)


avatar for Kevin Werbach

Kevin Werbach

Associate Professor, The Wharton School, University of Pennsylvania
Kevin is the co-author of “For the Win: How Game Thinking Can Revolutionize Your Business.” After graduating from law school he was Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US government’s approach the the Internet... Read More →

Thursday April 18, 2013 9:20am - 9:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

Attendees (0)