GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 1:10pm - 1:30pm
Gamification and Rewards: How big brands are rewarding their customers to build loyalty

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Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle.

Questions the talk will answer:

-          Why are rewards important in a consumer facing gamified loyalty solution?

-          How are big brands embracing rewards and sweepstakes in their own loyalty programs?

-          What are some best practices for implementing a rewards program for your brand?`


avatar for Keith Smith

Keith Smith

Founder + CEO, BigDoor
Follow Keith on Twitter @ChiefDoorman

Thursday April 18, 2013 1:10pm - 1:30pm PDT
Room B 635 8th St San Francisco, CA 94103

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