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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 2:50pm - 3:10pm
The Power and Pitfalls of Status in Social Networks: Scruff's Blue Dot

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Scruff is a fast-growing global brand in mobile dating, and the world's second largest mobile social network distinguished by a tight-knit community, vocal users and strong brand image. With this powerful cohesion and motivated users, the introduction of status items can have unintended consequences - both positive and constructively challenging. Founding Partner and Chief Product Officer Jason Marchant shares the lessons of Scruff's Blue Dot - an arbitrary status program that pushed the community's buttons - and how you can leverage those insights for your community-oriented site, service or app. 

Speakers
avatar for Jason Marchant

Jason Marchant

Founding Partner | Product Guy, Scruff
SCRUFF - Founding Partner & Chief Product Geek Twitter: @TheJasonScruff For SCRUFF-related business, please email me at jason@scruffapp.com =) | | Otherwise: An interdisciplinary geek! Avid reader: sci-fi fantasy (especially non-zombie post-apocalyptic fiction), comedy, sociology, marketing, economics. Gaymer: World of Warcraft, SWTOR, Skyrim, strategies, adventure. Audiophile: Indie/Alternative, electronica, dance, classical (esp... Read More →


Wednesday April 17, 2013 2:50pm - 3:10pm
Room C 635 8th St San Francisco, CA 94103

Attendees (36)