GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 3:50pm - 4:10pm
The Psychology of Fun: Transform Awareness to Impact with the Emotions from Play

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Standing on top of a temple in Egypt I had a vision of how to change the world with play. Games and work both require decisions, only games are often more engaging. Today we can use what people are naturally inclined to do to architect systems of engagement to better themselves and their world. We can use these games to succeed where corporations and public service institutions have failed. We can use the psychology of fun to create games of engagement to make us happier and smarter, help us achieve our goals, solve challenging problems like poverty and climate change.

Research shows that people who are in a happy engaged brain states are 50% more productive. We can use the emotions from play to create brain states that drive success in the workplace and in life. Over thirty years games have evolved techniques to create strong emotions that drive play. Ultimately these games can actually deliver public services, such as Tilt World a game to plant 1 million trees. http://bit.ly/TiltWorld

Movies like Al Gore's Inconvenient Truth, viral videos like Kony 2012 raise awareness about important issues. Games, the medium of the 21st century, have the power to turn this awareness into action. In this talk we cover what brain states improve performance, how games create engagement to create these brain states, how to design the specific choices with the Four Keys to Fun, and ultimately how to amplify a game's impact on the player and the real world.
More on the power of emotion in games: free white papers http://4k2f.com and on Nicole's blog http://NicoleLazzaro.com/blog

avatar for Nicole Lazzaro

Nicole Lazzaro

Founder & President, XEODesign
NICOLE LAZZARO is the founder and president of XEODesign Inc. and has been named one of the most influential women in the gaming industry by Fast CompanyForbes and Gamasutra. Nicole's work on user experience and emotion spans over two decades and has worked with some big na... Read More →

Thursday April 18, 2013 3:50pm - 4:10pm PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

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