GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Wednesday, April 17 • 1:50pm - 2:10pm
Gamifying Enterprise Social Collaboration

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A recent report by the McKinsey Global Institute claims that applying social technologies to enhance enterprise collaboration will add twice as much value to the global economy than using it to reach consumers. However, most of this value remains untapped. Why? The biggest challenge is behavior change – getting people to discard their old ways to embrace social collaboration in the enterprise.

 Accenture firmly believes gamification can have a big impact in this space, when executed as part of a larger behavior shaping program. This session will unpack the intrinsic and extrinsic motivations specific to enterprise social collaboration based on our user studies. We will also share lessons learned and results from our journey to gamify our own social collaboration capabilities.


avatar for Thomas Hsu

Thomas Hsu

Social Collaboration and Gamification Strategy, Accenture
Thomas is a subject matter expert in social collaboration and knowledge management at Accenture, where he helps define the company’s internal collaboration strategies. He also facilitates Accenture’s Gamification Community of Practice. The programs he has designed and delivered... Read More →

Wednesday April 17, 2013 1:50pm - 2:10pm PDT
Room A 635 8th St San Francisco, CA 94103

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