A recent report by the McKinsey Global Institute claims that applying social technologies to enhance enterprise collaboration will add twice as much value to the global economy than using it to reach consumers. However, most of this value remains untapped. Why? The biggest challenge is behavior change – getting people to discard their old ways to embrace social collaboration in the enterprise.
Accenture firmly believes gamification can have a big impact in this space, when executed as part of a larger behavior shaping program. This session will unpack the intrinsic and extrinsic motivations specific to enterprise social collaboration based on our user studies. We will also share lessons learned and results from our journey to gamify our own social collaboration capabilities.