Gamification is a proven success in the enterprise space, with Gartner predicting that 70% of the Global 2000 organizations will have internal gamified applications by 2014. As the leader in gamification, Bunchball has helped businesses gamify the workplace, leading to increased employee productivity, proficiency, and company loyalty. Enterprise gamification generates a huge amount of data describing individual and group behavior across multiple applications. Running analytics on this big data delivers insights into the effectiveness of the gamification implementation and illuminates optimization opportunities. Additionally, by applying machine learning techniques to enterprise gamification data, the performance of a workforce can be analyzed and optimized. We will present several case studies from Bunchball-powered gamification initiatives and discuss critical innovations in enterprise gamification analytics.
