Gamification is a proven success in the enterprise space, with Gartner predicting that 70% of the Global 2000 organizations will have internal gamified applications by 2014. As the leader in gamification, Bunchball has helped businesses gamify the workplace, leading to increased employee productivity, proficiency, and company loyalty. Enterprise gamification generates a huge amount of data describing individual and group behavior across multiple applications. Running analytics on this big data delivers insights into the effectiveness of the gamification implementation and illuminates optimization opportunities. Additionally, by applying machine learning techniques to enterprise gamification data, the performance of a workforce can be analyzed and optimized. We will present several case studies from Bunchball-powered gamification initiatives and discuss critical innovations in enterprise gamification analytics.
The night before the conference starts, all attendees are invited to participate in the scavenger hunt led by cityHUNT (a professional scavenger hunt company). This is not only a way to start GSummit off with fun, but also a great way to meet your fellow attendees. We'll disclose the starting location (registration) soon. The night will end at a bar for everyone to hang out, network and quench your thirst! Space is limited, so please either sign up when you buy your tickets to GSummit or visit:
http://gsummit.com/sf13/gsummit-all-attendee-scavenger-hunt-by-cityhunt/
Happy hunting!
Director of GSummit Kevin Shane and Conference Chair Gabe Zichermann welcome attendees and share key events of the day.
Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues. Our latest research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.
At Capgemini we believe that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, we believe now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this talk we explore the role of gamification in building digital advantage.
The education industry is in transition - from the obvious changes being wrought at the university level to wrenching, systemic transformation at K-12 in the United States. At the same time, educators are no strangers to games and gamification -- they've long been used in the classroom. But if it's such a powerful tool, why hasn't gamification been the magic panacea that's solved all of our problems? Where is the gap between meaningful game-based interventions in education and what's happened so far? What are the bright spots, and the major roadblocks yet ahead? Join Robert Torres for this insightful look at a vision for the future of gamified education, and how we can truly leverage the potential of this powerful approach.
NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company's USA Network continues to set the standard for major media brands. In this energizing talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.
New generations of technology used by new generations usher in new workplace trends. While the "Millennials" and the "Digitals" are driving change, the rest of us are still very much in the game. Come hear Verizon's powerful answer to engaging retail sales reps across varying regions in an attempt to drive sales and improve the customer experience. We'll explore key elements such as motivational design, actionable feedback, and utilization metrics all created to connect our reps to each other, their results, and our customers.
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.
Key Takeaways:
Lunch is served! Join us for a unique and delicious excerpt from the best of San Francisco's food scene.
Join Gabe as he signs copies of The Gamification Revolution at the Barnes and Noble Booth.
Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best -- and worst -- ways to create customer loyalty with gamification, and President Chris Krohn will share those insights in this exciting session.
For software company Autodesk, the 30-day software trial period offered to customers is critical. Trials are a key part of the customer's purchase decision and account for a significant percentage of the company's website traffic. So when the 2013 version of the Autodesk(r) 3ds Max(r) software released, the company turned to digital marketing agency Resource to create a fresh and innovative way to increase trial conversion. Known for consumer research and innovation, Resource developed an online game called "Undiscovered Territory" that took customers on an entertaining and educational journey. The result was a significant increase in trial downloads and usage and the campaign earned a Forrester B2B Groundswell Award. In this session Dan Shust, VP of ResourceLAB at Resource and Dawn Wolfe, Sr. Manager of Integrated Marketing Programs at Autodesk will share insights on what made "Undiscovered Territory" such a hit and why gamification is a marketing approach they will continue to use in the future.
A recent report by the McKinsey Global Institute claims that applying social technologies to enhance enterprise collaboration will add twice as much value to the global economy than using it to reach consumers. However, most of this value remains untapped. Why? The biggest challenge is behavior change – getting people to discard their old ways to embrace social collaboration in the enterprise.
Accenture firmly believes gamification can have a big impact in this space, when executed as part of a larger behavior shaping program. This session will unpack the intrinsic and extrinsic motivations specific to enterprise social collaboration based on our user studies. We will also share lessons learned and results from our journey to gamify our own social collaboration capabilities.
Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and unique formula for success.
There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and how you can change the world by choosing the right virtual and real rewards.
Join us for a fun, fast-paced, hands-on ideation session where we use gamification to solve a problem for a major non-profit. You'll learn the ins and outs of gamestorming - and develop skills that will help you ideate/solve in your organization.
Gamblification is a term that we have adopted to describe the intersection of social media and gambling. Although it may not seem like it at first, many Gamification systems walk a dangerous line, giving users the option to gamble with currency in their system. Given the complexity of the legal issues around this concept, it is not always easy to ensure that one does not cross the line. When is gambling in gamified systems ok, and when isn't it? What are some of the risks you should consider, and what are the basic legal considerations and concerns affecting gamification in general? Join legal expert James Gatto for this fast-paced, crowd-favorite session on some of the key legal issues every gamified system operator needs to know.
As more software leverages the intersection of cloud, big data and social business, game mechanics are increasingly being integrated into Federal agency missions to develop rich citizen engagement and to assist agency professionals to work smarter and create innovative solutions that impact mission capabilities. Melvin Greer, Lockheed Martin Senior Fellow describes how business analytics powered by cloud and service orientation are being used to develop a mission focused gamification strategy for Government.
Gamification has attracted a sizeable amount of direct investment from VCs, Angels and Institutional Investors. In addition, organizations of all sizes (both financial and non-financial) are dialing up their investments in gamification - with estimates suggesting over $2.5Bn in direct spend by 2016 alone. But what's the future for the gamification category - and where are the unique opportunities over the next 3-5 years? Will gamification as a service companies continue to outperform or will they be replaced by something better? Who are the likely acquirers in the space, and what is their appetite/interest in gamification overall? Join some of the Valley's top VCs as they debate the investment prognosis for gamification and engagement -- and follow the smart money.
Companies like Comcast and the Detroit Pistons have leveraged gamification and CRM (Salesforce) to drive increased engagement and sales. Hear from loyalty and engagement expert Bob Marsh describe how these organizations were able to deliver the goods using game concepts.
Through her graduate work in positive psychology, Stella discovered that play is a shortcut to achieving engagement, innovation, and positivity. It frees us from fear-based thinking and opens up possibilities and new connection. When faced with overwhelm and uncertainty about her own the future, Stella used play to navigate a personal melt-down. That experience inspired her to expand her business. She now offers a fleet of i SCREAM Trucks that travel to organizations offering employees a playful space to de-stress and renew. In this talk, Stella will use science and story to share the fundamentals about play and how to use it for your organization’s growth.
Key Takeaways:
Participate in the GAwards, recognizing the best achievements in the Engagement Industry.
Eat, drink, be merry. We'll have multiple OPEN bars and lots of food. You won't need to go out to dinner or to another bar after this party!
Director of GSummit Kevin Shane and Conference Chair Gabe Zichermann welcome attendees and share key events of the day.
Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that remains unanswered: How do you comprehensively manage user behaviors across all your digital properties to fight the engagement crisis. In this talk, Badgeville CEO Kris Duggan will discuss the engagement challenges faced by 21st century enterprises, and how they can leverage gamification, along with other key engagement mechanics, to fight them.
Key Takeaways
Global, social, technological, and demographic shifts alter the competitive landscape for businesses across the globe. The impact on organizational behavior is significant. Creativity and innovation are paramount – keystones for 21st century competitive relevance. The speed of business and the pressures of competition require unprecedented agility. At an organizational level, employees are pulled in every direction, asked to perform unreal acts, and pressured for new ideas at a level well beyond the greatest minds in history. Yet, high unemployment levels, globalization, offshoring, outsourcing, contract work, crowdsourcing and a burgeoning population mean uncertainty and insecurity for everyone. A lack of trust and uncertainty around job security inhibit creative undertakings by employees. How do we partner to foster creativity while maintaining a competitive edge? The answer is to create a culture of play and games in the 21st century workplace.
Microsoft has significantly reinvented a number of business processes using gamification, including the Windows Language Quality Game (a test/QA process). Join Ross Smith for this energizing session that covers some of Microsoft's greatest successes in using game thinking and dynamics to reinvent work, and how your organization can learn from their examples.
Bitcoins are taking the world by storm - an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck, General Counsel of the Bitcoin Foundation for this eye-opening and insightful talk on one of the most important innovations in finance.
Lunch is served! Join us for a unique and delicious excerpt from the best of San Francisco's food scene.
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle.
Questions the talk will answer:
- Why are rewards important in a consumer facing gamified loyalty solution?
- How are big brands embracing rewards and sweepstakes in their own loyalty programs?
- What are some best practices for implementing a rewards program for your brand?`
Charles (Chuck) Coonradt has been writing and speaking about gamification since the 1984 publication of his seminal book, The Game of Work. Since then, Chuck has been helping organizations of all sizes capitalize on the power of games to transform and engage. Join him for this exciting talk that traces the progress and potential of gamification in the enterprise.
What happens in the classroom when learning becomes a heroic journey? Rather than desks and chalkboards, what if students had quests and guilds? Going beyond simply swapping grades with badges and achievements, Lucas Gillispie, founder of the WoWinSchool Project, will share the journey he and other adventurous educators have begun using World of Warcraft and other MMORPGs to engage students in a playful approach to practicing reading and writing skills. Along the way student-heroes are becoming better communicators, leaders, and connecting with a global audience.
Coursera is hard at work transforming post-secondary education through its innovative partnerships and use of MOOC (Massively Online Open Course) approaches. Behind their breakneck success is the deisre of learners around the world to progress in their own lives and achieve something greater than themselves. In this insightful talk, Julia will share Coursera's insights about the need for progress, what drives user behavior in a lifelong learning context, and how to deliver this sense of achievement intrinsically.
Gamification is a great new area for Enterprise Applications, but sometimes moving a large organization forward can be quite a challenge. Erika will cover how to move a large organization from the concept of gamification to design and development. In the session, we'll review evangelizing efforts that worked, engaging user experience and product teams, developing and testing ideas for gamification with customers and finally the development of gamified enterprise application flows.
Key Takeaways:
Driving engagement in enterprise communities can be extraordinarily challenging - and B2B ecosystems only make this harder. Join CA's lead gamification advocate Samuel Creek as he discusses the unique opportunities, threats and solutions CA has used to gamify its community and create breakthrough connections.
Adobe has innovated learning and development using its LevelUp program - bringing missions, challenges, achievements and more to the process of learning the company's flagship software. This gamified approach is changing the way users of all ages engage with new, complex software - and the lessons learned will transform your learning/development strategy too.
BBVA is changing the way consumers bank and driving online banking adoption in unprecedented ways. Join its creators for a dive into the design lessons learned at one of the world's largest banks.
GSX is Cisco's annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history.
Key Takeaways:
Join us for a fun, fast-paced, hands-on ideation session where we use gamification to solve a problem for a major non-profit. You'll learn the ins and outs of gamestorming - and develop skills that will help you ideate/solve in your organization.
Consulting firms are on the front line of gamified strategy both within and outside the Fortune 500. During GSummit, we'll have heard from a number of top-tier consulting firms on their direct experiences scaling gamification within their operations. But what are some of the unique challenges of using gamification to consult? How do you leverage customer interest and convert that to action? And what about the strategy process?
In this hard-hitting panel, we'll dig deep with some of the world's leading consulting firms and find out how they're using gamification to improve their internal processes, client engagements, revenue and strategic efforts. We'll see the good, the bad and the ugly - and learn from their triumphs and mistakes.
SAP is one of the world's largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP's community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world.
Standing on top of a temple in Egypt I had a vision of how to change the world with play. Games and work both require decisions, only games are often more engaging. Today we can use what people are naturally inclined to do to architect systems of engagement to better themselves and their world. We can use these games to succeed where corporations and public service institutions have failed. We can use the psychology of fun to create games of engagement to make us happier and smarter, help us achieve our goals, solve challenging problems like poverty and climate change.
Research shows that people who are in a happy engaged brain states are 50% more productive. We can use the emotions from play to create brain states that drive success in the workplace and in life. Over thirty years games have evolved techniques to create strong emotions that drive play. Ultimately these games can actually deliver public services, such as Tilt World a game to plant 1 million trees. http://bit.ly/TiltWorld
Movies like Al Gore's Inconvenient Truth, viral videos like Kony 2012 raise awareness about important issues. Games, the medium of the 21st century, have the power to turn this awareness into action. In this talk we cover what brain states improve performance, how games create engagement to create these brain states, how to design the specific choices with the Four Keys to Fun, and ultimately how to amplify a game's impact on the player and the real world.
More on the power of emotion in games: free white papers http://4k2f.com and on Nicole's blog http://NicoleLazzaro.com/blog
Before you can change the world, you need to engage people - and to do that successfully at scale, you need to help them access a greater purpose, higher power and deeper meaning. But how do we accomplish this at scale without condescending to our communities? Join Jeremy Heimans -- CEO of Purpose and founder of global movements Avaaz and GetUp as he discusses the ways they've helped transform engagement for corporations, non-profits and citizens with integrity and purpose.
Gamification began as a tactical way to raise engagement in marketing and human resources. Now, leading companies are beginning to see it as a strategy that can transform their organizations and help them crush the competition. From consulting to enterprise software, health to education, smart teams are redefining how they grow human and brand capital, with astonishing results. Some of the leaders -- and laggards -- will surprise you, but their unique competitive edge is becoming increasingly clear. As the market evolves however, will gamification shift from an advantage to a must-have? How will the employees and customers of the future respond to an increasingly gamified world? Join Gabe Zichermann as he reveals the startling findings from his new book, The Gamification Revolution (McGraw Hill, 2013) - and shares critical insight to help your organization adapt and thrive in this fast-changing market.
Immediately after the last closing remarks for GSummit SF 2013, we're taking the party over to Mars Bar! The beauty of it is that Mars Bar is on the other side of the Concourse Exhibition Center, a few hundred feet from GSummit. They'll have drink specials for our group and a full menu as well. See you all there!
