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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Tuesday, April 16
 

9:00am

Gamification Certification Workshop: Advanced
Earn your certification in gamified design in this all-new day-long workshop with Gabe Zichermann. Bring your actual projects and learn the process of using game concepts to design your gamified solution. On completion of the workshop, you can submit your project plan to earn official design certification. Space is strictly limited. 

This workshop is suitable for anyone interested in applying gamification to a product, service or business process. 

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Tuesday April 16, 2013 9:00am - 4:00pm
Room A 635 8th St San Francisco, CA 94103

9:00am

Enterprise Gamification Certification Workshop
Earn your certification in gamified design in this all-new day-long workshop with SAP Enterprise Gamification Expert, Mario Herger. Bring your actual projects and learn the process of using game concepts to design your gamified solution. On completion of the workshop, you can submit your project plan to earn official design certification. Space is strictly limited. 

This workshop is suitable for anyone interested in applying gamification to internal corporate processes, including HR and BPM. 

Speakers
avatar for Mario Herger

Mario Herger

Senior Innovation Strategist, SAP
Mario is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. He has worked in the past on a series of new SAP products and drives several communities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management. He recently played through all levels of the... Read More →


Tuesday April 16, 2013 9:00am - 4:30pm
Room B 635 8th St San Francisco, CA 94103

12:00pm

Workshop Tech Talk by Badgeville
Speakers
avatar for Steve Sims

Steve Sims

VP, Solutions & Design, Badgeville


Tuesday April 16, 2013 12:00pm - 12:20pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

12:00pm

Workshop Tech Talk by Bunchball

Gamification is a proven success in the enterprise space, with Gartner predicting that 70% of the Global 2000 organizations will have internal gamified applications by 2014. As the leader in gamification, Bunchball has helped businesses gamify the workplace, leading to increased employee productivity, proficiency, and company loyalty. Enterprise gamification generates a huge amount of data describing individual and group behavior across multiple applications. Running analytics on this big data delivers insights into the effectiveness of the gamification implementation and illuminates optimization opportunities. Additionally, by applying machine learning techniques to enterprise gamification data, the performance of a workforce can be analyzed and optimized. We will present several case studies from Bunchball-powered gamification initiatives and discuss critical innovations in enterprise gamification analytics.


Speakers
avatar for Keith Conley

Keith Conley

Director, Analytics & Insight, Bunchball, Inc.
MW

Matthew Williams

Senior Data Scientist, Bunchball


Tuesday April 16, 2013 12:00pm - 12:20pm
Room B 635 8th St San Francisco, CA 94103

6:00pm

All Attendee Scavenger Hunt by cityHUNT
Limited Capacity seats available

The night before the conference starts, all attendees are invited to participate in the scavenger hunt led by cityHUNT (a professional scavenger hunt company). This is not only a way to start GSummit off with fun, but also a great way to meet your fellow attendees. We'll disclose the starting location (registration) soon. The night will end at a bar for everyone to hang out, network and quench your thirst! Space is limited, so please either sign up when you buy your tickets to GSummit or visit:
http://gsummit.com/sf13/gsummit-all-attendee-scavenger-hunt-by-cityhunt/ 

Happy hunting!


Tuesday April 16, 2013 6:00pm - 8:30pm
Cable Car City Pub & Cafe 1 Hallidie Plaza (above Powell Street Bart Station)
 
Wednesday, April 17
 

8:30am

Welcome to GSummit & Opening Industry Remarks

Director of GSummit Kevin Shane and Conference Chair Gabe Zichermann welcome attendees and share key events of the day. 


Speakers
avatar for Kevin Shane

Kevin Shane

Director, GSummit, Gamification Co
Kevin joined Gamification Co unofficially in October of 2011 and officially in March of 2012. He is now the Director of GSummit, occasionally writes for the blog and helps continue to strengthen the GCo Community. These are a few of his favorite things: Family, Friends, NJ, Craft Beer, Kitesurfing, Skiing, Soccer, Philanthropy and of course Gamification. Follow Kevin on Twitter @stogiemonster
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Wednesday April 17, 2013 8:30am - 8:40am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

8:40am

Gamifying the World: From SimCity and The Sims to the Future
Exceptional games like SimCity, The Sims and Spore have set the standard for blending real life with games. They've managed to simplify super complicated concepts (like urban planning) while maintaining the dynamism and interrelations that help educate and entertain hundreds of millions of people worldwide. What lessons can we take from these games -- and decades of experience designing for fun -- to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun -- and what are the secrets for balancing detail and simplicity? Join game design legend Will Wright as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight. 

Speakers
avatar for Will Wright

Will Wright

Founder, Stupid Fun Club
Will Wright (born January 20, 1960, Atlanta, Georgia) is a well-known computer game designer, and is co-founder of Maxis. He created groundbreaking games unlike any others such as: SimCity, The Sims and Spore. Known for his unusual ideas and projects, which later have become groundbreaking hits sealing his reputation as one of the most important game designers in the world. Currently CEO of “Stupid Fun Club”, he’s now working on... Read More →


Wednesday April 17, 2013 8:40am - 9:00am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:00am

The role of Enterprise Gamification in Building the Digital Advantage

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues. Our latest research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

At Capgemini we believe that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, we believe now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this talk we explore the role of gamification in building digital advantage.



 


Speakers
avatar for Maggie Buggie

Maggie Buggie

Head of Digital Transformation, Capgemini
Maggie is a dynamic executive who has gained well rounded experience in business strategy development, international sales and delivery in management consultancy and digital services. As Vice President for Digital Transformation at Capgemini Consulting she works closely with CXOs and their direct reports, cross-sector to help them understand and leverage digital to their respective business advantage. She is passionate about the creation of... Read More →


Wednesday April 17, 2013 9:00am - 9:20am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:20am

Transforming Education with Gamification: The Past, Present and Future

The education industry is in transition - from the obvious changes being wrought at the university level to wrenching, systemic transformation at K-12 in the United States. At the same time, educators are no strangers to games and gamification -- they've long been used in the classroom. But if it's such a powerful tool, why hasn't gamification been the magic panacea that's solved all of our problems? Where is the gap between meaningful game-based interventions in education and what's happened so far? What are the bright spots, and the major roadblocks yet ahead? Join Robert Torres for this insightful look at a vision for the future of gamified education, and how we can truly leverage the potential of this powerful approach. 


Speakers
avatar for Robert Torres

Robert Torres

Senior Program Officer, Bill and Melinda Gates Foundation
Robert is a Senior Program Officer at the Bill and Melinda Gates Foundation supporting their digital media and college readiness work.  Until recently he served at the Chief Research Officer at Institute of Play where he co-founded Quest to Learn, a games-based school in New York City.  His research at Quest to Learn and on Gamestar Mechanic, a video game designed to support kids development of basic game skills, has focused on the... Read More →


Wednesday April 17, 2013 9:20am - 9:40am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:40am

Creating Long-Term Community Loyalty

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company's USA Network continues to set the standard for major media brands. In this energizing talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs. 


Speakers
avatar for Jesse Redniss

Jesse Redniss

Senior Vice President, Digital, NBCUniversal / USA Network
Jesse is the Senior Vice President of Digital for NBC Universal/USA Network. In this position, he oversees all digital efforts for the various USA Network properties. Since joining USA in April 2005, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties, which has driven a major shift in the industry and competitor’s online efforts. During his time at USA Redniss has lead the digital... Read More →


Wednesday April 17, 2013 9:40am - 10:00am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

10:00am

BREAK
Wednesday April 17, 2013 10:00am - 10:30am
Exhibit Hall

10:30am

Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement
Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Key Takeaways


  • The 5 Key Human Motivators

  • Key Uses for Big Data

  • How Gamification, using Big Data and Motivation as fuel, drives Loyalty 3.0


Speakers
avatar for Rajat Paharia

Rajat Paharia

Founder, Chief Product Officer, Bunchball
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX... Read More →


Wednesday April 17, 2013 10:30am - 10:50am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

10:50am

The Science of Motivation: Neurology, Psychology, Gamification
Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about Gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best Gamification strategies are all about engagement, driven by MOTIVATION.

Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.

Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning. 

 

Speakers
avatar for Andrea Kuszewski

Andrea Kuszewski

Researcher and Manager, VORTEX Research Group
Andrea, an Affiliate Scholar of the IEET, is a Senior Strategist at The Linus Group, a marketing and branding firm that specializes in marketing to scientists. She began her career as a Behavior Therapist, treating children on the Autism spectrum, specializing in Aspergers Syndrome, as well as those with exceptional abilities. She also works as a researcher with VORTEX Research Group, investigating the neuro-cognitive factors behind human... Read More →


Wednesday April 17, 2013 10:50am - 11:10am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:10am

Verizon’s Ignite App: Engaging Your Salesforce through Motivational Design

New generations of technology used by new generations usher in new workplace trends. While the "Millennials" and the "Digitals" are driving change, the rest of us are still very much in the game. Come hear Verizon's powerful answer to engaging retail sales reps across varying regions in an attempt to drive sales and improve the customer experience. We'll explore key elements such as motivational design, actionable feedback, and utilization metrics all created to connect our reps to each other, their results, and our customers.

 

 


Speakers
avatar for Jason Mowery

Jason Mowery

Director of Strategy, Cynergy
Jason Mowery recently joined Cynergy after 17 years in the wireless industry with progressive leadership rolesin Training, IT and Marketing. He is well respected for his ability to spot emerging trends, achieve technologyintegration, improve employee performance and engage customers. Jason has received numerous awardsincluding achievements in Innovation, Process Reengineering and Teamwork. His unique background led to the identification of a... Read More →
avatar for Kes Sampanthar

Kes Sampanthar

Director of Strategy and Innovation, Cynergy - The Experience Agency
Kes Sampanthar is the Director of Strategy and Innovation at Cynergy where he leads research into the future of digital experience and engagement. He is a world-renowned innovator and the inventor of ThinkCube, an innovation tool used by some of the top companies around the globe. He is a leading thinker and speaker on innovation strategy and the science of engagement, as well as one of the first researchers to use game-design principles to... Read More →


Wednesday April 17, 2013 11:10am - 11:30am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:30am

The Pleasure Revolution: Why Games Will Lead the Way

In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

  • Gamification" is about the creation of pleasurable experiences for the purposes of improved motivational design.

  • Pleasure is powerful, complicated, and contextual. 

  • Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

Speakers
avatar for Jesse Schell

Jesse Schell

CEO, Schell Games
Jesse is the CEO of Schell Games, the largest game design and development company in Pennsylvania. He also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. Jesse has worked on a wide variety of innovative game and simulation projects for both entertainment and education, but he is best known for his award-winning book The Art of Game Design: A Book of Lenses and for Beyond Facebook, a... Read More →


Wednesday April 17, 2013 11:30am - 11:50am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:50am

LUNCH

Lunch is served! Join us for a unique and delicious excerpt from the best of San Francisco's food scene. 


Wednesday April 17, 2013 11:50am - 1:10pm
Exhibit Hall

12:00pm

Book Signing of Gamification Revolution

Join Gabe as he signs copies of The Gamification Revolution at the Barnes and Noble Booth. 


Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Wednesday April 17, 2013 12:00pm - 1:00pm
Exhibit Hall

1:10pm

Reinventing Loyalty with Gamification
Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works - and what doesn't - to drive customer behavior. Join loyalty pioneer Mark Goldstein as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors - and how you can apply these lessons to your organization. 

Speakers
avatar for Mark Goldstein

Mark Goldstein

Chairman, Backops
Mark founded and was CEO of Loyalty Lab, which was acquired by TIBCO in December 2010 where was was a VP @ TIBCO until recently.  Mark he had his hand in launching over 100 loyalty programs worldwide and got started in multi-channel loyalty while at Kmart where he founded Bluelight.com and was a VP ending in 2002. He currently advises a number of loyalty and CRM organizations including Badgeville, Kiip and Nomi and is an active investor in a... Read More →


Wednesday April 17, 2013 1:10pm - 1:30pm
Room B 635 8th St San Francisco, CA 94103

1:10pm

The Quest for Employee Engagement – “Engagification” of the Enterprise
We are in the midst of a major business epidemic – only 29% of employees are engaged which costs businesses an estimated $300B in the US (according to Gallup). Gamification is a technique to take the drudgery out of work and re-engage the hall zombies we call employees. Engagification of the enterprise rethinks how we design work to harnesses employees’ intrinsic motivation and desire to contribute to the larger corporate goals as a way to combat this inertia.

Key Takeaways


  • Understand how use gamification to shift from competition to collaboration to fully engage employees

  • How to approach re-designing work to focus on engaging employees

  • Real-world examples and results 


Speakers
avatar for Elise Olding

Elise Olding

Research Director, Gartner
Elise Olding is a Gartner analyst covering the complex challenges of change and business transformation from a people perspective. Her areas of focus include organizational change, communications strategies and emerging trends in employee engagement (such as gamification) from a hands-on practitioner view. Ms. Olding provides research on a worldwide basis, working with clients on the tactics necessary to gain employee adoption and influence... Read More →


Wednesday April 17, 2013 1:10pm - 1:30pm
Room A 635 8th St San Francisco, CA 94103

1:10pm

Using Games to Do Stuff: The IBM Way
Organizations are straining to interpret and make informed decisions based on the abundance of data captured by advanced data systems to optimally manage strategic and tactical business operations. Serious Games can harness the power of analytics to enable a better understanding of the data and information gathered from these systems. A by-product of collaborative gameplay will be better decisions that help produce innovative and effective solutions addressing complex issues organizations are faced with today. 

At IBM, Boinodiris and Hamilton have led the way in using gamification approaches to create new applications, business processes and solutions that span a wide range of enterprise concerns. Along the way, they've helped the company become a leader in this burgeoning field and develop monetization approaches that leverage the organization's expertise.

Learn how you can leverage the lessons of IBM to transform your enterprise using gamification and serious games through these practical examples. 

 

Speakers
avatar for Phaedra Boinodiris

Phaedra Boinodiris

Serious Games Program Manager, IBM
Phaedra is recognized by the IGDA as one of the top 100 women in the gaming industry for her work at WomenGamers.com. She is now currently in a very INTRApreneurial role as Serious Games Program Manager @ IBM. She is spearheading the creation of a platform that enables new genres of serious games, embracing it as a medium to enable the contextual collaboration around complex system problems. Follow Phaedra on Twitter @INNOV8game


Wednesday April 17, 2013 1:10pm - 1:30pm
Room C 635 8th St San Francisco, CA 94103

1:30pm

Creating Loyalty in Restaurant Consumers: The Gamification Case Study

Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best -- and worst -- ways to create customer loyalty with gamification, and President Chris Krohn will share those insights in this exciting session. 


Speakers
avatar for John Reynolds

John Reynolds

CRM Manager, Restaurant.com


Wednesday April 17, 2013 1:30pm - 1:50pm
Room B 635 8th St San Francisco, CA 94103

1:30pm

Hooked: Designing for User Engagement
Nir Eyal has developed a framework for designing habit-forming products called "the hook model," which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.

Key Takeaways


  • The common design patterns of habit-forming products.

  • The stages of habit formation and how to optimize for user retention.

  • A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.


Speakers
avatar for Nir Eyal

Nir Eyal

NirAndFar.com
Hooked | Nir Eyal has constructed a framework for designing habit-forming products called "the hook model," which gives product designers a new way for thinking of the necessary components of creating user behavior. |   | You can expect to learn: | - The common design patterns of habit-forming products. | - The stages of habit formation and how to optimize for user retention. | - A look into the psychology behind what drives user... Read More →


Wednesday April 17, 2013 1:30pm - 1:50pm
Room C 635 8th St San Francisco, CA 94103

1:30pm

Retaining the Best Employees & Driving Leadership with Gamification
No company wants to lose a valuable and essential employee, especially one that possesses strong client relationships. Many companies are finding that sustaining morale and loyalty among employees has become a real issue within their own walls and in industries across the board. These business issues are not immune to employees who are the key to driving innovation, productivity, resulting revenue and market growth. So how do companies combat this trend and continue to raise the level of morale and loyalty among their employees? Gamification. In this speaking session, attendees will learn potential advantages of keeping employees engaged through gamification, while understanding why traditional engagement models don’t apply to the workplace anymore. Additionally, those in attendance will learn how to develop and implement a gamification strategy that taps into their organization, getting the best out of what their employees have to offer.

Speakers
avatar for Naureen Meraj

Naureen Meraj

Global Program Manager, Digital Engagement, NTT DATA, Inc.
Naureen Meraj is the global leader for gamification and employee engagement at NTT DATA, Inc, a subsidiary of the 6th largest IT Services company in the world. Her team's pioneering work in gamification has been recognized by InformationWeek as one of the 500 best innovations for 2012 & 2013. Naureen advises corporate leaders around the world on using gamification to improve their business and her insights have been featured in both the Wall... Read More →
avatar for Imran Sayeed

Imran Sayeed

Chief Technology Officer, NTT Data, Inc
Imran is the chief technology officer of NTT Data, Inc, the 6th largest technology consulting company in the world with 60,000 employees in 35 countries. He also leads the 7000 person global application development and management practice for the company. Mr. Sayeed started his career at Apple and has more than 20 years of experience in technology, during which he founded and grew two successful companies in the distributed computing space. He is... Read More →


Wednesday April 17, 2013 1:30pm - 1:50pm
Room A 635 8th St San Francisco, CA 94103

1:50pm

Converting Free Users to Paid: Gamification at Autodesk

For software company Autodesk, the 30-day software trial period offered to customers is critical. Trials are a key part of the customer's purchase decision and account for a significant percentage of the company's website traffic. So when the 2013 version of the Autodesk(r) 3ds Max(r) software released, the company turned to digital marketing agency Resource to create a fresh and innovative way to increase trial conversion. Known for consumer research and innovation, Resource developed an online game called "Undiscovered Territory" that took customers on an entertaining and educational journey. The result was a significant increase in trial downloads and usage and the campaign earned a Forrester B2B Groundswell Award. In this session Dan Shust, VP of ResourceLAB at Resource and Dawn Wolfe, Sr. Manager of Integrated Marketing Programs at Autodesk will share insights on what made "Undiscovered Territory" such a hit and why gamification is a marketing approach they will continue to use in the future.


Speakers
avatar for Stephen Burke

Stephen Burke

VP of Mobile and Managing Director, Resource
Stephen Burke, Resource VP of Mobile and Managing Director, leads the efforts of the company’s West Coast office as well as mobile strategy development and marketing program execution. His passion for mobile services that reach millions of consumers dates back to 1994, when he led the formation of the Sony-QUALCOMM joint venture that developed and launched digital wireless services in the U.S. Since then he has played leading roles in... Read More →
avatar for Dawn Wolfe

Dawn Wolfe

Director, Digital Marketing, Autodesk
An innovation leader, Dawn Wolfe has spearheaded personalized marketing campaign strategy, development and implementation as well as in-trial marketing and oversaw the role out of the Autodesk global e-store. During her tenure, Dawn has played a key role in the marketing of every Autodesk product, utilizing her expertise in early-stage product development and marketing innovation including social, gamificiation and profile-driven campaigns... Read More →


Wednesday April 17, 2013 1:50pm - 2:10pm
Room B 635 8th St San Francisco, CA 94103

1:50pm

Designing Engagement in Dating: The Grindr Story
Grindr is the world's largest mobile social network, connecting gay men across every continent and in every country. Despite the high intrinsic motivation of its audience, the app nonetheless is fine tuned to manage the level of feedback, friends and fun to maximize engagement -- a hard-fought lesson that has brought myriad innovations to the mobile app world in general. Join Grindr co-founder and lead designer, Scott Lewallen as he talks about some of the major design challenges and lessons they've learned, and how you can apply those to your apps and experiences. 

Speakers
avatar for Scott Lewallen

Scott Lewallen

Co-Founder, Grindr
Grindr Co-founder. Los Angeles native, gay, geek, designer, USC alum, and beach bum who loves art, tech, skyscrapers, football, beer, and sharks. I love designing products that make people happy.


Wednesday April 17, 2013 1:50pm - 2:10pm
Room C 635 8th St San Francisco, CA 94103

1:50pm

Gamifying Enterprise Social Collaboration

A recent report by the McKinsey Global Institute claims that applying social technologies to enhance enterprise collaboration will add twice as much value to the global economy than using it to reach consumers. However, most of this value remains untapped. Why? The biggest challenge is behavior change – getting people to discard their old ways to embrace social collaboration in the enterprise.

 Accenture firmly believes gamification can have a big impact in this space, when executed as part of a larger behavior shaping program. This session will unpack the intrinsic and extrinsic motivations specific to enterprise social collaboration based on our user studies. We will also share lessons learned and results from our journey to gamify our own social collaboration capabilities.

 


Speakers
avatar for Thomas Hsu

Thomas Hsu

Social Collaboration and Gamification Strategy, Accenture
Thomas is a subject matter expert in social collaboration and knowledge management at Accenture, where he helps define the company’s internal collaboration strategies. He also facilitates Accenture’s Gamification Community of Practice. The programs he has designed and delivered for clients directly impact millions of end users, have saved tens of millions of dollars annually and have won multiple awards from both private and public... Read More →


Wednesday April 17, 2013 1:50pm - 2:10pm
Room A 635 8th St San Francisco, CA 94103

2:10pm

Gamification in Asia: Opportunities and Lessons
Asia is the world's largest and most populous continent -- and also a source for much of our global gaming culture. But how is gamification taking hold across diverse countries, ages and industries? What unique and interesting design patterns can we extrapolate and learn from? Join Gametize founder Keith Ng as he brings out a handful of the most interesting gamification examples from Asia, along with concrete lessons on what we can learn from them. 

Speakers
avatar for Keith Ng

Keith Ng

CEO & Co-founder, Gametize
Keith leads Gametize, a gamification-focused startup in SF and Singapore. He is a prominent gamification advoate in the Asia region as a speaker on the topic in various events, including Gamification World Asia. He recently got lucky pitching GameMaki, Gametize's white-label gamification platform, for funding on ChannelNewsAsia and Angel's Gate (http://youtu.be/ccpTr_XKIRM). He and his team work with leading institutions and brands to disrupt and... Read More →


Wednesday April 17, 2013 2:10pm - 2:20pm
Room B 635 8th St San Francisco, CA 94103

2:10pm

Tangible Rewards and Engagement: The Real Story
Tangible Rewards come in many shapes and sizes, and though they may not scale super well, they can be transformative. See how you can use non-discount, tangible rewards to drive user loyalty and engagement in this fast-paced talk from rewards expert Suchit Dash. 

Speakers
avatar for Suchit Dash

Suchit Dash

Cofounder, VP of Business Development, Ifeelgoods
Suchit Dash is responsible for developing strategic partnerships with publishers, solution providers and other key players in the digital goods and social media industries. Suchit joined Ifeelgoods from PayPal where he was a product manager of PayPal Express Checkout. He was responsible for researching and developing best practices for PayPal by conducting multivariate testing, usability testing and analyzing web analytics through a variety of... Read More →


Wednesday April 17, 2013 2:10pm - 2:20pm
Room C 635 8th St San Francisco, CA 94103

2:10pm

The Freakonomics of Fun: Convincing Clients to Gamify
Consulting firms of all kinds are embracing gamification to improve their practices in BPM, HR, management, software development and more. But how do you help clients understand the value (and why they should pay for) gamification?  Bart Briers will take you on an entertaining yet instructive tour of how he tried, failed and finally succeeded to convince his own management, his employees and customers of the return on investment of gamification. Learn how to overcome the challenges in selling and delivering gamification in your organization.

Speakers
avatar for Bart Briers

Bart Briers

Director Services & Solutions, CTG
Passing on personal experiences, learning from others and having fun, that's what makes me happy. Happiness is what I feel if, at the end of the day, I know that I learned something from another person or vice versa. That's what I find fun in my daily job, managing a consultancy company, but it is also the very reason why I will never give up on providing education on Project Management, to project managers within my company and to students at... Read More →


Wednesday April 17, 2013 2:10pm - 2:20pm
Room A 635 8th St San Francisco, CA 94103

2:20pm

BREAK
Wednesday April 17, 2013 2:20pm - 2:50pm
Exhibit Hall

2:50pm

Driving Hard Goods Loyalty Across Brands: Yamaha Gamifies

Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and unique formula for success. 


Speakers
avatar for Jeff Hawley

Jeff Hawley

Director, Customer Experience Group, Yamaha Corporation of America
Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. A 19-year music industry veteran, he has worked in music retail, instrument and accessory design, audio & video production, arranging and performance. | | As a passionate... Read More →


Wednesday April 17, 2013 2:50pm - 3:10pm
Room B 635 8th St San Francisco, CA 94103

2:50pm

Going Global with the Gamified Enterprise
The rise of the gamified enterprise presents unique challenges globally. Join Gamification Guru and SAP gamification leader Mario Herger as he charts the course of the globally gamified enterprise, and how organizations can take advantage of these powerful tools while avoiding common traps, including cultural differences.

Speakers
avatar for Mario Herger

Mario Herger

Senior Innovation Strategist, SAP
Mario is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. He has worked in the past on a series of new SAP products and drives several communities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management. He recently played through all levels of the... Read More →


Wednesday April 17, 2013 2:50pm - 3:10pm
Room A 635 8th St San Francisco, CA 94103

2:50pm

The Power and Pitfalls of Status in Social Networks: Scruff's Blue Dot
Scruff is a fast-growing global brand in mobile dating, and the world's second largest mobile social network distinguished by a tight-knit community, vocal users and strong brand image. With this powerful cohesion and motivated users, the introduction of status items can have unintended consequences - both positive and constructively challenging. Founding Partner and Chief Product Officer Jason Marchant shares the lessons of Scruff's Blue Dot - an arbitrary status program that pushed the community's buttons - and how you can leverage those insights for your community-oriented site, service or app. 

Speakers
avatar for Jason Marchant

Jason Marchant

Founding Partner | Product Guy, Scruff
SCRUFF - Founding Partner & Chief Product Geek Twitter: @TheJasonScruff For SCRUFF-related business, please email me at jason@scruffapp.com =) | | Otherwise: An interdisciplinary geek! Avid reader: sci-fi fantasy (especially non-zombie post-apocalyptic fiction), comedy, sociology, marketing, economics. Gaymer: World of Warcraft, SWTOR, Skyrim, strategies, adventure. Audiophile: Indie/Alternative, electronica, dance, classical (esp... Read More →


Wednesday April 17, 2013 2:50pm - 3:10pm
Room C 635 8th St San Francisco, CA 94103

3:10pm

Making Rewards Work: The Kiip Story

There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and how you can change the world by choosing the right virtual and real rewards. 


Speakers
avatar for Brian Wong

Brian Wong

CEO, Kiip
Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by American Express, Interpublic Group, Hummer Winblad, Relay Ventures, True Ventures, Verizon, and others, the company... Read More →


Wednesday April 17, 2013 3:10pm - 3:30pm
Room B 635 8th St San Francisco, CA 94103

3:10pm

Short Term Engagement, Long Term Gain: Financial gamification with SaveUp
Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare -- and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion. 

Speakers
avatar for Priya Haji

Priya Haji

CEO and Co-Founder, SaveUp, Inc.
Priya Haji is the CEO and co-founder of SaveUp, the nation’s first free rewards program that encourages Americans to save money and pay down debt with the chance to win life-changing prizes. Through a fun and simple approach that employs game mechanics, SaveUp has built an experience that transforms an otherwise mundane activity of saving money and paying down debt into something rewarding and engaging. Users across the U.S. are saying they... Read More →


Wednesday April 17, 2013 3:10pm - 3:30pm
Room C 635 8th St San Francisco, CA 94103

3:10pm

Supply Chain & Inventory Gamification: The Travel Case Study
Multi-source inventory management has become an increasingly popular way for companies to reduce costs. Switchfly, a B2B2C SaaS platform in the travel and loyalty industry, saves tens of millions of dollars for its clients each year by using gamification in its inventory management system. The company will share its strategy for maximizing savings from 90 inventory suppliers that are responsible for over $1 billion in annual travel bookings.

Speakers
avatar for Dario Ambrosini

Dario Ambrosini

Chief Marketing Officer, Switchfly
Dario Ambrosini is Chief Marketing Officer at Switchfly, a global SaaS provider that helps travel companies, loyalty programs and financial services institutions engage with their highest value customers. The company's loyalty and travel solutions generate over $1 billion in revenue for brands such as American Express, Groupon, JetBlue, Starwood Hotels and United Airlines. In his current role, Dario is responsible for corporate strategy and... Read More →


Wednesday April 17, 2013 3:10pm - 3:30pm
Room A 635 8th St San Francisco, CA 94103

3:30pm

Gamification of the Social Enterprise: Key Dynamics
Social game concepts are radically changing organizations, but the dynamic of team-based social games in an enterprise setting differs substantially from pure consumer interactions. To get that sticky, viral engagement you need to overcome major obstacles, including fears of Big Brother, the daily "grind", the effect of money, fairness, fear, politicking and more. But there are models that exist and a path that can be tread with sophistication and restraint. Join founder of Keas and creator of Google Health Adam Bosworth as he explores some of the pitfalls in gamifying the enterprise - and what you can do about it. 

Speakers
avatar for Adam Bosworth

Adam Bosworth

Co-Founder and CTO, Keas
Adam Bosworth is the co-founder of Keas, the market leader in corporate wellness, promoting employee engagement and overall health by combining the best of social networking and online games. Bosworth is a serial technology leader and innovator who has been instrumental in building numerous technology products, including Google Health, Google Calendar and Spreadsheets, Microsoft Access, Microsoft Internet Explorer, and BEA WebLogic Integration... Read More →


Wednesday April 17, 2013 3:30pm - 3:50pm
Room A 635 8th St San Francisco, CA 94103

3:30pm

Social Selling: Threading the Needle
Needle CEO and founder, Morgan Lynch, has created a remote online customer sales chat platform that implements gamification to encourage remote workers to excel, using social influence to sell. He is an expert in using game mechanics in a non-game context to incentivize remote workers to achieve success by clearly defining benchmark performance goals – creating healthy competition as they compete for points toward free products and more. Needle’s system is proven to help brands boost their online sales and strengthen the online customer experience. 

During this session, Morgan explains how using gamification with his untraditional online sales support platform has improved productivity and performance, while driving millenial workers in unique and unprecedented ways. 

Speakers
avatar for Morgan Lynch

Morgan Lynch

CEO and Founder, Needle
Morgan was previously the founder, CEO and Chairman of Logoworks. He and co-founder Joey Dempster developed one of the earliest distributed workforces, which enabled Logoworks to provide high-quality graphic design services to thousands of small businesses worldwide. Logoworks was backed by Shasta Ventures and Benchmark Capital and was sold to HP in 2007. Prior to Logoworks, Morgan spent four years running marketing at InsurQuote, helping... Read More →


Wednesday April 17, 2013 3:30pm - 3:50pm
Room B 635 8th St San Francisco, CA 94103

3:30pm

Play for a Cause

Join us for a fun, fast-paced, hands-on ideation session where we use gamification to solve a problem for a major non-profit. You'll learn the ins and outs of gamestorming - and develop skills that will help you ideate/solve in your organization. 


Moderators
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →

Wednesday April 17, 2013 3:30pm - 4:10pm
Room C 635 8th St San Francisco, CA 94103

3:50pm

Gamblification: Legal Concerns

Gamblification is a term that we have adopted to describe the intersection of social media and gambling. Although it may not seem like it at first, many Gamification systems walk a dangerous line, giving users the option to gamble with currency in their system. Given the complexity of the legal issues around this concept, it is not always easy to ensure that one does not cross the line. When is gambling in gamified systems ok, and when isn't it? What are some of the risks you should consider, and what are the basic legal considerations and concerns affecting gamification in general? Join legal expert James Gatto for this fast-paced, crowd-favorite session on some of the key legal issues every gamified system operator needs to know. 


Speakers
avatar for James Gatto

James Gatto

Partner, Leader of the firm's Social Media, Entertainment & Technology Team, Pillsbury Winthrop Shaw Pittman
Over 25 years of business-focused IP experience for software and internet companies, with a focus on emerging technologies such as social media, location-based services, online games, video games, mobile applications, virtual worlds, mirror worlds and augmented reality and emerging business models such as virtual goods, virtual currency, gamification and user generated content. Follow Jim on Twitter @Get_SET_Law


Wednesday April 17, 2013 3:50pm - 4:10pm
Room B 635 8th St San Francisco, CA 94103

3:50pm

Mission-Focused Gamification for Government

As more software leverages the intersection of cloud, big data and social business, game mechanics are increasingly being integrated into Federal agency missions to develop rich citizen engagement and to assist agency professionals to work smarter and create innovative solutions that impact mission capabilities. Melvin Greer, Lockheed Martin Senior Fellow describes how business analytics powered by cloud and service orientation are being used to develop a mission focused gamification strategy for Government.


Speakers
avatar for Melvin Greer

Melvin Greer

Senior Fellow, Lockheed Martin


Wednesday April 17, 2013 3:50pm - 4:10pm
Room A 635 8th St San Francisco, CA 94103

4:10pm

BREAK
Wednesday April 17, 2013 4:10pm - 4:30pm
Exhibit Hall

4:30pm

The Investment Future of Gamification: the VC Viewpoint

Gamification has attracted a sizeable amount of direct investment from VCs, Angels and Institutional Investors. In addition, organizations of all sizes (both financial and non-financial) are dialing up their investments in gamification - with estimates suggesting over $2.5Bn in direct spend by 2016 alone. But what's the future for the gamification category - and where are the unique opportunities over the next 3-5 years? Will gamification as a service companies continue to outperform or will they be replaced by something better? Who are the likely acquirers in the space, and what is their appetite/interest in gamification overall? Join some of the Valley's top VCs as they debate the investment prognosis for gamification and engagement -- and follow the smart money. 


Moderators
avatar for Ivan Kuo

Ivan Kuo

Executive Editor, Gamification Co
Ivan edits Gamification.co and Engagement Quarterly, the new publication serving the engagement industries.

Speakers
avatar for Tim Chang

Tim Chang

Managing Director, Mayfield Fund
Tim is a proven venture investor and experienced global executive.  He was named on the 2011 Forbes Midas List of Top 100 Dealmakers, was featured by The Deal as one of five emerging VCs to watch and by the AlwaysON Hollywood IT List recognizing technology leaders in the digital entertainment industry.  Tim invests in the mobile, gaming, digital media and enterprise applications sectors and co-leads Mayfield Fund’s investment... Read More →
avatar for Saar Gur

Saar Gur

General Partner, Charles River Ventures
Products that customers LOVE (over the moon love). Follow Saar on Twitter @saarsaar
avatar for Geoff Lewis

Geoff Lewis

Principal, Founders Fund
Geoff Lewis joined Founders Fund as Principal in the summer of 2012, and has since led numerous investments for the firm. Prior to Founders Fund, Geoff co-founded and served as Chief Executive Officer of Topguest, a gamified loyalty software-as-a-service startup that was acquired in an eight figure deal a year and a half after inception. As an occasional expert commentator for CNBC, Geoff is sought after for his insight into emerging consumer and... Read More →


Wednesday April 17, 2013 4:30pm - 5:00pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

5:00pm

Using CRM to drive salesforce engagement

Companies like Comcast and the Detroit Pistons have leveraged gamification and CRM (Salesforce) to drive increased engagement and sales. Hear from loyalty and engagement expert Bob Marsh describe how these organizations were able to deliver the goods using game concepts. 


Speakers
avatar for Bob Marsh

Bob Marsh

CEO, LevelEleven
Bob has spent 18 years in sales and sales management. He joined ePrize in 2000, where he played a key role in taking the organization from a small start-up to today's dominant player in the consumer promotions and loyalty category that serves more than 50% of the Fortune 500 brands. Bob secured some of ePrize's top clients, including Delta Airlines, Ford, American Express, General Motors, Target and General Mills. | | In 2010, Bob led the... Read More →


Wednesday April 17, 2013 5:00pm - 5:20pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

5:20pm

Imagination Constipation: Using Play and Positive Psychology to Unblock

Through her graduate work in positive psychology, Stella discovered that play is a shortcut to achieving engagement, innovation, and positivity. It frees us from fear-based thinking and opens up possibilities and new connection. When faced with overwhelm and uncertainty about her own the future, Stella used play to navigate a personal melt-down. That experience inspired her to expand her business. She now offers a fleet of i SCREAM Trucks that travel to organizations offering employees a playful space to de-stress and renew. In this talk, Stella will use science and story to share the fundamentals about play and how to use it for your organization’s growth.

Key Takeaways:






  • Core principles of positive psychology and its perspective on engagement



  • What is play? What is a game? And what's the difference?



  • How to use play to spark transformation





 


Speakers
avatar for Stella Grizont

Stella Grizont

Founder, WOOPAAH
Stella's role at WOOPAAH is to push the creative edge in new experience design that enhances happiness and well-being. WOOPAAH's mission is for people to leave feeling more alive and awake to their awesomeness. From splashing around in paint, to breaking stuff, to screaming your heart out in a truck, WOOPAAH brings immersive play to organizations such as Google, Columbia University, and The New York Department of Transportation... Read More →


Wednesday April 17, 2013 5:20pm - 5:30pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

5:30pm

GAWARDS CEREMONY

Participate in the GAwards, recognizing the best achievements in the Engagement Industry.


Wednesday April 17, 2013 5:30pm - 6:00pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

6:00pm

ATTENDEE PARTY

Eat, drink, be merry. We'll have multiple OPEN bars and lots of food. You won't need to go out to dinner or to another bar after this party!


Wednesday April 17, 2013 6:00pm - 9:00pm
Exhibit Hall
 
Thursday, April 18
 

8:30am

Welcome to GSummit Day 2

Director of GSummit Kevin Shane and Conference Chair Gabe Zichermann welcome attendees and share key events of the day. 


Speakers
avatar for Kevin Shane

Kevin Shane

Director, GSummit, Gamification Co
Kevin joined Gamification Co unofficially in October of 2011 and officially in March of 2012. He is now the Director of GSummit, occasionally writes for the blog and helps continue to strengthen the GCo Community. These are a few of his favorite things: Family, Friends, NJ, Craft Beer, Kitesurfing, Skiing, Soccer, Philanthropy and of course Gamification. Follow Kevin on Twitter @stogiemonster
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Thursday April 18, 2013 8:30am - 8:40am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

8:40am

Redefining Story for TV, Movies and Transmedia in the Gamification Era
It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens - a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way. Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they "pay" to be with us in the first place? Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.

 

Key Takeaways:






  • How to use story to encourage participation in the real world.



  • How to build stories for a multi platform universe.



  • How to work with brands now that they are key to reaching an audience.





 


Speakers

Thursday April 18, 2013 8:40am - 9:00am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:00am

Half the Sky: Lessons from Games for Change
Half the Sky is a movement based on the award winning and bestselling book that is poised to take the world of social movements by storm. Working with the authors and international celebrities, the Games for Change organization, led by Asi Burak and Michelle Byrd, has built a coalition aimed at using gamification to empower women and girls. From his years of experience in the field, G4C Executive Director Burak will share how to build broad support for large-scale gamified projects, and what every organization needs to know as it embarks on this transformative path. 

Speakers
avatar for Asi Burak

Asi Burak

Board Chairman, Games for Change
Asi is a veteran of the videogame and technology industries, and an award-winning executive producer and designer.  For the past five years, he served as the President of Games for Change (replaced by Susanna Pollack), and he is now Chairman of the Board. | | He served as a strategic advisor to organizations like EON Productions (producer of the James Bond films), Tribeca Enterprises, Newsweek, and McCann Erickson, helping guide the... Read More →


Thursday April 18, 2013 9:00am - 9:20am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:20am

Teaching Gamification: Astonishing Successes and Lessons from MOOCs
Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification -- and how this understanding can make any training, education or development process more successful for your organization.

Key Takeaways:






  • Opportunities and dangers in the gamification of learning.



  • Techniques for effective gamification in educational settings.



  • How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It's not what you think!)





 


Speakers
avatar for Kevin Werbach

Kevin Werbach

Associate Professor, The Wharton School, University of Pennsylvania
Kevin is the co-author of “For the Win: How Game Thinking Can Revolutionize Your Business.” After graduating from law school he was Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US government’s approach the the Internet and e-commerce in the 1990s. Subsequently, he edited Esther Dyson’s renowned monthly report Release 1.0, and co-organized the PC Forum conference... Read More →


Thursday April 18, 2013 9:20am - 9:40am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:40am

Grammar Olympics: Low-Tech Engagement Secrets
Professor Amy Baskin has developed a gamified approach to teaching that was low-tech, but high-impact. Her Grammar Olympics have gone on to change the lives of hundreds of remedial college students. In this inspiring session, she'll share her secrets of how to accomplish great leaps in performance and engagement with limited resources, and how great design trumps technology in the gamification marathon.

Speakers
avatar for Amy Baskin

Amy Baskin

Professor of English, Florida State College at Jacksonville
Amy Baskin is a Professor of English at Florida State College at Jacksonville. In an attempt to solve the challenge of teaching grammar and basic composition skills for developmental education college students, she designed Grammar Olympics, a carnival-style approach for learning in a non-traditional classroom. Grammar Olympics is an invitation for struggling learners to play, socialize, take risks, seek support, and explore course content... Read More →


Thursday April 18, 2013 9:40am - 9:50am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:50am

BREAK
Thursday April 18, 2013 9:50am - 10:20am
Exhibit Hall

10:20am

Fighting the Engagement Crisis: The Future of Gamification

Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that remains unanswered: How do you comprehensively manage user behaviors across all your digital properties to fight the engagement crisis. In this talk, Badgeville CEO Kris Duggan will discuss the engagement challenges faced by 21st century enterprises, and how they can leverage gamification, along with other key engagement mechanics, to fight them.

Key Takeaways


  • Learn about the emerging discipline of behavior management, and how it’s being applied at world-class companies.

  • Learn how to blend gamification with other engagement technologies and solutions, maximizing your ability to improve customer loyalty and enhance employee productivity.

  • Learn about real-live companies that are beating the engagement crisis -- one behavior and reward at a time.


Speakers
avatar for Kris Duggan

Kris Duggan

CEO & Co-Founder, Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after speaker on gamification, analytics and user engagement, Kris is a thought leader of innovative ways to incorporate game mechanics and social loyalty programs... Read More →


Thursday April 18, 2013 10:20am - 10:40am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

10:40am

Work/Play: How Microsoft Leads with Gamification

Global, social, technological, and demographic shifts alter the competitive landscape for businesses across the globe. The impact on organizational behavior is significant. Creativity and innovation are paramount – keystones for 21st century competitive relevance. The speed of business and the pressures of competition require unprecedented agility. At an organizational level, employees are pulled in every direction, asked to perform unreal acts, and pressured for new ideas at a level well beyond the greatest minds in history. Yet, high unemployment levels, globalization, offshoring, outsourcing, contract work, crowdsourcing and a burgeoning population mean uncertainty and insecurity for everyone. A lack of trust and uncertainty around job security inhibit creative undertakings by employees. How do we partner to foster creativity while maintaining a competitive edge? The answer is to create a culture of play and games in the 21st century workplace.

Microsoft has significantly reinvented a number of business processes using gamification, including the Windows Language Quality Game (a test/QA process). Join Ross Smith for this energizing session that covers some of Microsoft's greatest successes in using game thinking and dynamics to reinvent work, and how your organization can learn from their examples. 


Speakers
avatar for Ross Smith

Ross Smith

Director of Test, Microsoft
Follow Ross on Twitter @42projects | | Ross Smith really enjoys getting a paycheck to “play” with software for 25 years now, over 20 at Microsoft. Most of his career has been in testing and QA roles- including Test Architect. Prior to joining Lync/Skype – he spent 17 years in either Windows or Office. He is one of the authors of “The Practical Guide to Defect Prevention” and holds six patents, latest in Nov... Read More →


Thursday April 18, 2013 10:40am - 11:00am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:00am

Bitcoins: The Universal Currency for Engagement

Bitcoins are taking the world by storm - an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck, General Counsel of the Bitcoin Foundation for this eye-opening and insightful talk on one of the most important innovations in finance. 


Speakers
avatar for Patrick  Murck

Patrick Murck

General Counsel, Bitcoin Foundation


Thursday April 18, 2013 11:00am - 11:20am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:20am

Women, Shopping and Gamification: The HSN Case Study
HSN continues to reinvent and re-energize the retail industry by being more than a retail brand and has established itself as a source for entertainment and information. HSN has pioneered the concept of boundary-less retail – an environment devoid of artificial barriers, driven by innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and engaging shopping experiences that incorporate entertainment, inspiration, personalities and industry experts.

In June 2011, HSN developed and launched the retail industry’s first casual gaming and digital entertainment portal called HSN Arcade to tremendous success. HSN became the first retailer to combine three of the most powerful web activities—shopping, gaming and sharing—all on one screen. 

Learn how HSN has driven over 200K daily interactions online using gamification - what worked and what didn't, and how you can tap into this emerging trend for your community.  

Speakers
avatar for Jill Braff

Jill Braff

Executive Vice President of Digital Commerce, HSN
HSN has pioneered the concept of boundaryless retail – an environment devoid of artificial barriers, driven by digital innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and engaging shopping experiences that incorporate entertainment, inspiration, personalities and industry experts. In June 2011, HSN developed and launched the... Read More →


Thursday April 18, 2013 11:20am - 11:40am
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:40am

LUNCH

Lunch is served! Join us for a unique and delicious excerpt from the best of San Francisco's food scene. 


Thursday April 18, 2013 11:40am - 1:10pm
Exhibit Hall

1:10pm

Gamification and Rewards: How big brands are rewarding their customers to build loyalty

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle.

Questions the talk will answer:

-          Why are rewards important in a consumer facing gamified loyalty solution?

-          How are big brands embracing rewards and sweepstakes in their own loyalty programs?

-          What are some best practices for implementing a rewards program for your brand?`

 


Speakers
avatar for Keith Smith

Keith Smith

Founder + CEO, BigDoor
Follow Keith on Twitter @ChiefDoorman


Thursday April 18, 2013 1:10pm - 1:30pm
Room B 635 8th St San Francisco, CA 94103

1:10pm

The Game of Work: Changing the Enterprise with Lessons from Sport

Charles (Chuck) Coonradt has been writing and speaking about gamification since the 1984 publication of his seminal book, The Game of Work. Since then, Chuck has been helping organizations of all sizes capitalize on the power of games to transform and engage. Join him for this exciting talk that traces the progress and potential of gamification in the enterprise. 


Speakers
avatar for Charles Coonradt

Charles Coonradt

Founder and CEO, Game of Work LLC
Recently named the "Grandfather of Gamification" by Forbes, since 1973 I have passionate about improving bottom line performance through the motivation of recreation. Why can ten people with a volleyball and a net achieve teamwork, goal directed activity, and become a well managed work team in a matter of minutes at the company picnic, but those same ten people will totally fail to achieve that kind of harmony on the job? | | The answer lies... Read More →


Thursday April 18, 2013 1:10pm - 1:30pm
Room A 635 8th St San Francisco, CA 94103

1:10pm

WoWinSchool: How to use WoW and MMORPGs to Engage Students

What happens in the classroom when learning becomes a heroic journey?  Rather than desks and chalkboards, what if students had quests and guilds?  Going beyond simply swapping grades with badges and achievements, Lucas Gillispie, founder of the WoWinSchool Project, will share the journey he and other adventurous educators have begun using World of Warcraft and other MMORPGs to engage students in a playful approach to practicing reading and writing skills.  Along the way student-heroes are becoming better communicators, leaders, and connecting with a global audience.


Speakers
avatar for Lucas Gillispie

Lucas Gillispie

Director of Academic & Digital Learning, Surry County Schools
Lucas Gillispie is Director of Academic and Digital Learning for Surry County Schools in North Carolina. A passionate gamer and educator, Lucas explores the intersection of games and learning. He is the creator of the WoWinSchool Project, exploring the educational potential of online games like World of Warcraft with middle schoolers, was one of the earliest pioneers to bring Minecraft into classrooms, and is working to build game-inspired... Read More →


Thursday April 18, 2013 1:10pm - 1:30pm
Room C 635 8th St San Francisco, CA 94103

1:30pm

Achievement and Progress: The Massive Education Example

Coursera is hard at work transforming post-secondary education through its innovative partnerships and use of MOOC (Massively Online Open Course) approaches. Behind their breakneck success is the deisre of learners around the world to progress in their own lives and achieve something greater than themselves. In this insightful talk, Julia will share Coursera's insights about the need for progress, what drives user behavior in a lifelong learning context, and how to deliver this sense of achievement intrinsically.


Speakers
avatar for Pamela Fox

Pamela Fox

Product Engineer, Coursera
I like to teach, to learn, and to create.
avatar for Julia Stiglitz

Julia Stiglitz

Director, Business Development and Partnerships, Coursera
Julia leads business development and strategic partnerships at Coursera. Before Coursera she managed the North America sales and global community management team for Google Apps for Education. In this role she helped to grow Google Apps for Education to over 18m active students, faculty and staff and 70% of the top 100 US universities. Julia started out as a fourth grade teacher in East San Jose through Teach For America. She went on to manage... Read More →


Thursday April 18, 2013 1:30pm - 1:50pm
Room C 635 8th St San Francisco, CA 94103

1:30pm

Moving Gamification from Concept to Design to Development in Enterprise Applications

Gamification is a great new area for Enterprise Applications, but sometimes moving a large organization forward can be quite a challenge. Erika will cover how to move a large organization from the concept of gamification to design and development. In the session, we'll review evangelizing efforts that worked, engaging user experience and product teams, developing and testing ideas for gamification with customers and finally the development of gamified enterprise application flows.

Key Takeaways:


  • How to evangelize gamification within your organization.

  • Key aspects of successful gamification in enterprise applications: How to keep your teams on track.

  • How to test gamification with users and move designs into development.


Speakers
avatar for Erika Noll Webb

Erika Noll Webb

Senior Manager User Experience, Oracle
In her worklife, Erika is passionate about how to create the best user experience possible and get people excited about their work and engaged with what they do. She's been working as a gamification advocate within Oracle for the past two years, running design jams, brainstorming sessions and giving talks to promote the ways that gamification can be used in enterprise applications. Erika's background is cognitive neuropsychology and she loves... Read More →


Thursday April 18, 2013 1:30pm - 1:50pm
Room A 635 8th St San Francisco, CA 94103

1:30pm

Travel, Entertainment and Casinos: MyVegas Gamifies Sin CIty
MyVegas is a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience. Join PlayStudios CEO Andrew Pascal as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.

 

Speakers
avatar for Andrew Pascal

Andrew Pascal

Founder and CEO, PLAYSTUDIOS
Andrew Pascal is the Founder and CEO of PLAYSTUDIOS, a social gaming start-up focused on virtualizing the Las Vegas experience on Facebook. He brings to the company his deep expertise in starting and scaling new enterprises. With a focus on hospitality and leisure entertainment, Andrew’s previous ventures have delivered a range of innovative solutions to the land-based and online casino industries. As President and CEO of WagerWorks, and its... Read More →


Thursday April 18, 2013 1:30pm - 1:50pm
Room B 635 8th St San Francisco, CA 94103

1:50pm

Executive Insider: How to Drive Engagement in Digital Communities

Driving engagement in enterprise communities can be extraordinarily challenging - and B2B ecosystems only make this harder. Join CA's lead gamification advocate Samuel Creek as he discusses the unique opportunities, threats and solutions CA has used to gamify its community and create breakthrough connections. 


Speakers
avatar for Samuel Creek

Samuel Creek

Sr. Principal Business Analyst, CA Technologies
Sam is the technical business lead on the MyCA Communities platform team. Sam has been involved with the development of communities and social media strategies for CA Technologies customers and employees for the past four years. Sam joined CA Technologies in 2007. Prior to that, he was a product manager at Intellisync (now Nokia) for its rapid application development platform for mobile devices. Sam holds a Masters degree from the University... Read More →


Thursday April 18, 2013 1:50pm - 2:10pm
Room B 635 8th St San Francisco, CA 94103

1:50pm

LevelUp - Gamifying Learning at Adobe

Adobe has innovated learning and development using its LevelUp program - bringing missions, challenges, achievements and more to the process of learning the company's flagship software. This gamified approach is changing the way users of all ages engage with new, complex software - and the lessons learned will transform your learning/development strategy too. 


Speakers
avatar for Tacy Trowbridge

Tacy Trowbridge

Head of Education Programs, Adobe
I am passionate about inspiring and engaging educators and students to create and not just consume digital media. | | Prior to joining Adobe, I led national programs and organizations to provide professional development for educators, to develop curriculum, to design online learning, and to conduct research. I worked for the University of California, Teachscape, Stanford University's Persuasive Technology Lab, and San Francisco-area... Read More →


Thursday April 18, 2013 1:50pm - 2:10pm
Room C 635 8th St San Francisco, CA 94103

1:50pm

Ready, Set, Jet! - The Employee Social Travel Game
Do you want to change the way your employees learn? Is your training boring and outdated? Do your employees moan when they are assigned E-learning?

Learn how the Reservations and Sales division at Delta Air Lines developed a game to address these items. Ready, Set, Jet is the travel game for front line reservation representatives; focusing on job knowledge, customer service and selling skills. In this session, you'll hear how Delta designed and developed the first level of the game in 6 months and included aspects of social gaming, achievements and rewards and learning. 

Speakers
avatar for Ryan Mizusaki

Ryan Mizusaki

General Manager - Reservations Field Support & Learning, Delta Air Lines
Ryan is the General Manager of the training team in Reservation Sales at Delta Air Lines. He has been involved in the development of technology based learning content for the past 20 years. At Delta, he leads a team responsible for training over 4,000 call center representatives. With a background in learning and information technology, he focuses on innovative and engaging approaches to the learning experience. Follow Ryan on Twitter @rjmizu.


Thursday April 18, 2013 1:50pm - 2:10pm
Room A 635 8th St San Francisco, CA 94103

2:10pm

Gamifying the Job Search Process and Self-Improvement: One Year Later
Motivation and self-improvement expert and Googler Jon Guerrera brings his insight into simple, self-directed Gamification and updates his blockbuster presentation from GSummit 2012 with new information, insights and lo-fi tips.

Speakers
avatar for Jon Guerrera

Jon Guerrera

Associate Account Strategist, Google
In general, I'm passionate about the intersection of technology and lifehacking. In particular, applying game mechanics to the pursuit of goals.


Thursday April 18, 2013 2:10pm - 2:20pm
Room B 635 8th St San Francisco, CA 94103

2:10pm

Knowledge Marketplaces and Gamification of Education
We’re reading more and more about online education portals incorporating sophisticated game mechanics into its applications. There’s no doubt that education is a space ripe for gamification and in classrooms—both virtual and walled—educators are shifting their approach to offer a more personalized, yet interactive and adaptive curriculum. Course Hero, an online education start-up, has been engaging college students in its online learning community by using game mechanics from Bunchball for more than a year to great success. Harnessing the motivational power of games and applying it to real-world problems, Course Hero’s gamification elements motivate students to learn in a more interactive manner and urge them to care more about what they’re learning. Course Hero CEO Andrew Grauer will share details on how participation on the site has increased by 25% since implementing gamified elements, as well as how the site has seen at 51% grown in bad ges awarded since February 2012.

Speakers
avatar for Andrew Grauer

Andrew Grauer

CEO, Co-founder, Course Hero
As co-founder and CEO of Course Hero, a top provider of online study resources that supplement college courses and help students learn more effectively, I am passionate about students. Having recently been one myself, I'm a firm believer in the power of technology to transform education for the better. Course Hero was born from a simple yet powerful observation that students and teachers create an incredible amount of interesting and valuable... Read More →


Thursday April 18, 2013 2:10pm - 2:20pm
Room C 635 8th St San Francisco, CA 94103

2:20pm

BREAK
Thursday April 18, 2013 2:20pm - 2:40pm
Exhibit Hall

2:40pm

Banking on Innovation: The BBVA Game

BBVA is changing the way consumers bank and driving online banking adoption in unprecedented ways. Join its creators for a dive into the design lessons learned at one of the world's largest banks. 


Speakers
avatar for Javier Maroto

Javier Maroto

Innovation Manager, BBVA


Thursday April 18, 2013 2:40pm - 2:50pm
Room B 635 8th St San Francisco, CA 94103

2:40pm

Disruptive Innovation: Cisco's Global Sales Experience (GSX)

GSX is Cisco's annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history.

Key Takeaways:


  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.

  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.

  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.


Speakers
avatar for Kenny Lauer

Kenny Lauer

Vice President, Digital Experience, George P Johnson
I love technology. Yes, put me at CES and I am out-of-my-mind. But, I love how technology can engage people even more. I'm a customer strategist at heart. Yes I do specialize in Digital Experiences (specifically remote engagement) but my real goal is to help companies collapse distances, connect people, and drive results. | | I current lead GPJ's worldwide Digital Practice. I spend a lot of time focusing on remote engagement-how to engage... Read More →
avatar for Dannette Veale

Dannette Veale

Experience & Technology Strategist, Cisco
Hi I am Dannette Veale and I am the Experience Strategy and Technology Strategist for Global Sales Events and Talent Programs at Cisco. I live and breathe to make amazing experiences for our attendees. Prior to my current role I lead the creation and drove the strategy for the award winning Cisco Live virtual program. | | When I am not evangelizing for envelope pushing experience strategy; you will find me engaged in such varied hobbies as... Read More →


Thursday April 18, 2013 2:40pm - 3:00pm
Room A 635 8th St San Francisco, CA 94103

2:40pm

Play for a Cause

Join us for a fun, fast-paced, hands-on ideation session where we use gamification to solve a problem for a major non-profit. You'll learn the ins and outs of gamestorming - and develop skills that will help you ideate/solve in your organization. 


Moderators
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →

Thursday April 18, 2013 2:40pm - 3:30pm
Room C 635 8th St San Francisco, CA 94103

2:50pm

Consulting on Gamification: Strategy, Tactics and Trends

Consulting firms are on the front line of gamified strategy both within and outside the Fortune 500. During GSummit, we'll have heard from a number of top-tier consulting firms on their direct experiences scaling gamification within their operations. But what are some of the unique challenges of using gamification to consult? How do you leverage customer interest and convert that to action? And what about the strategy process? 

In this hard-hitting panel, we'll dig deep with some of the world's leading consulting firms and find out how they're using gamification to improve their internal processes, client engagements, revenue and strategic efforts. We'll see the good, the bad and the ugly - and learn from their triumphs and mistakes. 


Moderators
avatar for Ivan Kuo

Ivan Kuo

Executive Editor, Gamification Co
Ivan edits Gamification.co and Engagement Quarterly, the new publication serving the engagement industries.

Speakers
avatar for Bart Briers

Bart Briers

Director Services & Solutions, CTG
Passing on personal experiences, learning from others and having fun, that's what makes me happy. Happiness is what I feel if, at the end of the day, I know that I learned something from another person or vice versa. That's what I find fun in my daily job, managing a consultancy company, but it is also the very reason why I will never give up on providing education on Project Management, to project managers within my company and to students at... Read More →
avatar for Sascha Goto

Sascha Goto

Senior Program Associate, McKinsey & Company
Sascha is a Senior Program Associate at McKinsey & Company, Inc., based in San Francisco. He works in an IT Program Manager role, focusing in development, customization, and rollout of new technologies. He also functions as the user experience lead when designing new enterprise products. | He has over 35 years of game experience. | Follow @SaschaGoto on Twitter. Connect on Facebook, LinkedIn, Foursquare, Steam.
avatar for Thomas Hsu

Thomas Hsu

Social Collaboration and Gamification Strategy, Accenture
Thomas is a subject matter expert in social collaboration and knowledge management at Accenture, where he helps define the company’s internal collaboration strategies. He also facilitates Accenture’s Gamification Community of Practice. The programs he has designed and delivered for clients directly impact millions of end users, have saved tens of millions of dollars annually and have won multiple awards from both private and public... Read More →
avatar for Naureen Meraj

Naureen Meraj

Global Program Manager, Digital Engagement, NTT DATA, Inc.
Naureen Meraj is the global leader for gamification and employee engagement at NTT DATA, Inc, a subsidiary of the 6th largest IT Services company in the world. Her team's pioneering work in gamification has been recognized by InformationWeek as one of the 500 best innovations for 2012 & 2013. Naureen advises corporate leaders around the world on using gamification to improve their business and her insights have been featured in both the Wall... Read More →


Thursday April 18, 2013 2:50pm - 3:30pm
Room B 635 8th St San Francisco, CA 94103

3:00pm

Nurturing and Growing Global Communities: the SAP Example

SAP is one of the world's largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP's community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world. 


Speakers
avatar for Mark Yolton

Mark Yolton

SVP of Digital, Social, and Communities, SAP
My amazing team manages SAP websites (like SAP.com) in 40 languages in 70 countries, engages with (literally) millions of SAP Community Network (SCN) members on a daily basis in our online hosted community, and with hundreds-of-thousands of customers and influencers in public social media channels such as @SAP on Twitter or Facebook or YouTube or LinkedIn. Beyond work in the virtual worlds of digital marketing, social media, and online... Read More →


Thursday April 18, 2013 3:00pm - 3:20pm
Room A 635 8th St San Francisco, CA 94103

3:30pm

BREAK
Thursday April 18, 2013 3:30pm - 3:50pm
Exhibit Hall

3:50pm

The Psychology of Fun: Transform Awareness to Impact with the Emotions from Play

Standing on top of a temple in Egypt I had a vision of how to change the world with play. Games and work both require decisions, only games are often more engaging. Today we can use what people are naturally inclined to do to architect systems of engagement to better themselves and their world. We can use these games to succeed where corporations and public service institutions have failed. We can use the psychology of fun to create games of engagement to make us happier and smarter, help us achieve our goals, solve challenging problems like poverty and climate change.

Research shows that people who are in a happy engaged brain states are 50% more productive. We can use the emotions from play to create brain states that drive success in the workplace and in life. Over thirty years games have evolved techniques to create strong emotions that drive play. Ultimately these games can actually deliver public services, such as Tilt World a game to plant 1 million trees. http://bit.ly/TiltWorld

Movies like Al Gore's Inconvenient Truth, viral videos like Kony 2012 raise awareness about important issues. Games, the medium of the 21st century, have the power to turn this awareness into action. In this talk we cover what brain states improve performance, how games create engagement to create these brain states, how to design the specific choices with the Four Keys to Fun, and ultimately how to amplify a game's impact on the player and the real world.
More on the power of emotion in games: free white papers http://4k2f.com and on Nicole's blog http://NicoleLazzaro.com/blog


Speakers
avatar for Nicole Lazzaro

Nicole Lazzaro

Founder & President, XEODesign
NICOLE LAZZARO is the founder and president of XEODesign Inc. and has been named one of the most influential women in the gaming industry by Fast Company, Forbes and Gamasutra. Nicole's work on user experience and emotion spans over two decades and has worked with some big names such as EA, Ubisoft, D.I.C.E., and The White House. Her research is also some of the most well known, especially her paper - Why We Play... Read More →


Thursday April 18, 2013 3:50pm - 4:10pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

4:20pm

Engaging with Purpose and Meaning to Change Business and the World

Before you can change the world, you need to engage people - and to do that successfully at scale, you need to help them access a greater purpose, higher power and deeper meaning. But how do we accomplish this at scale without condescending to our communities? Join Jeremy Heimans -- CEO of Purpose and founder of global movements Avaaz and GetUp as he discusses the ways they've helped transform engagement for corporations, non-profits and citizens with integrity and purpose. 


Speakers
avatar for Jeremy Heimans

Jeremy Heimans

Co-Founder and Chief Executive Officer, Purpose
Jeremy Heimans is co-founder and CEO of Purpose, a home for building 21st century movements and cutting-edge experiments in mass participation. | | In 2007, Jeremy co-founded Avaaz, the world’s largest online citizens’ movement, now with more than 15 million members. In 2005, he co-founded GetUp, an Australian political organization and internationally recognized social movement phenomenon that today has more members than all of... Read More →


Thursday April 18, 2013 4:20pm - 4:40pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

4:40pm

The Gamification Revolution: How to Use Engagement as a Winning Strategy From Top to Bottom

Gamification began as a tactical way to raise engagement in marketing and human resources. Now, leading companies are beginning to see it as a strategy that can transform their organizations and help them crush the competition. From consulting to enterprise software, health to education, smart teams are redefining how they grow human and brand capital, with astonishing results. Some of the leaders -- and laggards -- will surprise you, but their unique competitive edge is becoming increasingly clear. As the market evolves however, will gamification shift from an advantage to a must-have? How will the employees and customers of the future respond to an increasingly gamified world? Join Gabe Zichermann as he reveals the startling findings from his new book, The Gamification Revolution (McGraw Hill, 2013) - and shares critical insight to help your organization adapt and thrive in this fast-changing market.


Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Thursday April 18, 2013 4:40pm - 5:00pm
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

5:00pm

GSummit ENDS

See you next time!


Thursday April 18, 2013 5:00pm - 5:15pm
Exhibit Hall

5:00pm

Post GSummit Party

Immediately after the last closing remarks for GSummit SF 2013, we're taking the party over to Mars Bar! The beauty of it is that Mars Bar is on the other side of the Concourse Exhibition Center, a few hundred feet from GSummit. They'll have drink specials for our group and a full menu as well. See you all there!


Thursday April 18, 2013 5:00pm - 7:30pm
Mars Bar 798 Brannan Street, San Francisco, CA 94103