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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.

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Featured Talk [clear filter]
Wednesday, April 17
 

8:30am PDT

Welcome to GSummit & Opening Industry Remarks

Director of GSummit Kevin Shane and Conference Chair Gabe Zichermann welcome attendees and share key events of the day. 


Speakers
avatar for Kevin Shane

Kevin Shane

Director, GSummit, Gamification Co
Kevin joined Gamification Co unofficially in October of 2011 and officially in March of 2012. He is now the Director of GSummit, occasionally writes for the blog and helps continue to strengthen the GCo Community. These are a few of his favorite things: Family, Friends, NJ, Craft... Read More →
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →


Wednesday April 17, 2013 8:30am - 8:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

8:40am PDT

Gamifying the World: From SimCity and The Sims to the Future
Exceptional games like SimCity, The Sims and Spore have set the standard for blending real life with games. They've managed to simplify super complicated concepts (like urban planning) while maintaining the dynamism and interrelations that help educate and entertain hundreds of millions of people worldwide. What lessons can we take from these games -- and decades of experience designing for fun -- to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun -- and what are the secrets for balancing detail and simplicity? Join game design legend Will Wright as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight. 

Speakers
avatar for Will Wright

Will Wright

Founder, Stupid Fun Club
Will Wright (born January 20, 1960, Atlanta, Georgia) is a well-known computer game designer, and is co-founder of Maxis. He created groundbreaking games unlike any others such as: SimCity, The Sims and Spore. Known for his unusual ideas and projects, which later have become groundbreaking... Read More →


Wednesday April 17, 2013 8:40am - 9:00am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:30am PDT

The Pleasure Revolution: Why Games Will Lead the Way

In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

  • Gamification" is about the creation of pleasurable experiences for the purposes of improved motivational design.

  • Pleasure is powerful, complicated, and contextual. 

  • Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

Speakers
avatar for Jesse Schell

Jesse Schell

CEO, Schell Games
Jesse is the CEO of Schell Games, the largest game design and development company in Pennsylvania. He also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. Jesse has worked on a wide variety of innovative game and simulation... Read More →


Wednesday April 17, 2013 11:30am - 11:50am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA
 
Thursday, April 18
 

8:30am PDT

Welcome to GSummit Day 2

Director of GSummit Kevin Shane and Conference Chair Gabe Zichermann welcome attendees and share key events of the day. 


Speakers
avatar for Kevin Shane

Kevin Shane

Director, GSummit, Gamification Co
Kevin joined Gamification Co unofficially in October of 2011 and officially in March of 2012. He is now the Director of GSummit, occasionally writes for the blog and helps continue to strengthen the GCo Community. These are a few of his favorite things: Family, Friends, NJ, Craft... Read More →
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →


Thursday April 18, 2013 8:30am - 8:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

8:40am PDT

Redefining Story for TV, Movies and Transmedia in the Gamification Era
It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens - a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way. Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they "pay" to be with us in the first place? Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.

 

Key Takeaways:






  • How to use story to encourage participation in the real world.



  • How to build stories for a multi platform universe.



  • How to work with brands now that they are key to reaching an audience.





 


Speakers

Thursday April 18, 2013 8:40am - 9:00am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

4:40pm PDT

The Gamification Revolution: How to Use Engagement as a Winning Strategy From Top to Bottom

Gamification began as a tactical way to raise engagement in marketing and human resources. Now, leading companies are beginning to see it as a strategy that can transform their organizations and help them crush the competition. From consulting to enterprise software, health to education, smart teams are redefining how they grow human and brand capital, with astonishing results. Some of the leaders -- and laggards -- will surprise you, but their unique competitive edge is becoming increasingly clear. As the market evolves however, will gamification shift from an advantage to a must-have? How will the employees and customers of the future respond to an increasingly gamified world? Join Gabe Zichermann as he reveals the startling findings from his new book, The Gamification Revolution (McGraw Hill, 2013) - and shares critical insight to help your organization adapt and thrive in this fast-changing market.


Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →


Thursday April 18, 2013 4:40pm - 5:00pm PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA