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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.

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Plenary [clear filter]
Wednesday, April 17
 

9:00am PDT

The role of Enterprise Gamification in Building the Digital Advantage

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues. Our latest research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

At Capgemini we believe that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, we believe now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this talk we explore the role of gamification in building digital advantage.



 


Speakers
avatar for Maggie Buggie

Maggie Buggie

Head of Digital Transformation, Capgemini
Maggie is a dynamic executive who has gained well rounded experience in business strategy development, international sales and delivery in management consultancy and digital services. As Vice President for Digital Transformation at Capgemini Consulting she works closely with CXOs... Read More →


Wednesday April 17, 2013 9:00am - 9:20am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:20am PDT

Transforming Education with Gamification: The Past, Present and Future

The education industry is in transition - from the obvious changes being wrought at the university level to wrenching, systemic transformation at K-12 in the United States. At the same time, educators are no strangers to games and gamification -- they've long been used in the classroom. But if it's such a powerful tool, why hasn't gamification been the magic panacea that's solved all of our problems? Where is the gap between meaningful game-based interventions in education and what's happened so far? What are the bright spots, and the major roadblocks yet ahead? Join Robert Torres for this insightful look at a vision for the future of gamified education, and how we can truly leverage the potential of this powerful approach. 


Speakers
avatar for Robert Torres

Robert Torres

Senior Program Officer, Bill and Melinda Gates Foundation
Robert is a Senior Program Officer at the Bill and Melinda Gates Foundation supporting their digital media and college readiness work.  Until recently he served at the Chief Research Officer at Institute of Play where he co-founded Quest to Learn, a games-based school in New York... Read More →


Wednesday April 17, 2013 9:20am - 9:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:40am PDT

Creating Long-Term Community Loyalty

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company's USA Network continues to set the standard for major media brands. In this energizing talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs. 


Speakers
avatar for Jesse Redniss

Jesse Redniss

Senior Vice President, Digital, NBCUniversal / USA Network
Jesse is the Senior Vice President of Digital for NBC Universal/USA Network. In this position, he oversees all digital efforts for the various USA Network properties. Since joining USA in April 2005, Redniss has played a pinnacle role in the digital restructuring and growth of the... Read More →


Wednesday April 17, 2013 9:40am - 10:00am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

10:30am PDT

Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement
Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Key Takeaways


  • The 5 Key Human Motivators

  • Key Uses for Big Data

  • How Gamification, using Big Data and Motivation as fuel, drives Loyalty 3.0


Speakers
avatar for Rajat Paharia

Rajat Paharia

Founder, Chief Product Officer, Bunchball
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining... Read More →


Wednesday April 17, 2013 10:30am - 10:50am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

10:50am PDT

The Science of Motivation: Neurology, Psychology, Gamification
Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about Gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best Gamification strategies are all about engagement, driven by MOTIVATION.

Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.

Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning. 

 

Speakers
avatar for Andrea Kuszewski

Andrea Kuszewski

Researcher and Manager, VORTEX Research Group
Andrea, an Affiliate Scholar of the IEET, is a Senior Strategist at The Linus Group, a marketing and branding firm that specializes in marketing to scientists. She began her career as a Behavior Therapist, treating children on the Autism spectrum, specializing in Aspergers Syndrome... Read More →


Wednesday April 17, 2013 10:50am - 11:10am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

5:20pm PDT

Imagination Constipation: Using Play and Positive Psychology to Unblock

Through her graduate work in positive psychology, Stella discovered that play is a shortcut to achieving engagement, innovation, and positivity. It frees us from fear-based thinking and opens up possibilities and new connection. When faced with overwhelm and uncertainty about her own the future, Stella used play to navigate a personal melt-down. That experience inspired her to expand her business. She now offers a fleet of i SCREAM Trucks that travel to organizations offering employees a playful space to de-stress and renew. In this talk, Stella will use science and story to share the fundamentals about play and how to use it for your organization’s growth.

Key Takeaways:






  • Core principles of positive psychology and its perspective on engagement



  • What is play? What is a game? And what's the difference?



  • How to use play to spark transformation





 


Speakers
avatar for Stella Grizont

Stella Grizont

Founder, WOOPAAH
Stella's role at WOOPAAH is to push the creative edge in new experience design that enhances happiness and well-being. WOOPAAH's mission is for people to leave feeling more alive and awake to their awesomeness. From splashing around in paint, to breaking stuff, to screaming your heart... Read More →


Wednesday April 17, 2013 5:20pm - 5:30pm PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA
 
Thursday, April 18
 

9:00am PDT

Half the Sky: Lessons from Games for Change
Half the Sky is a movement based on the award winning and bestselling book that is poised to take the world of social movements by storm. Working with the authors and international celebrities, the Games for Change organization, led by Asi Burak and Michelle Byrd, has built a coalition aimed at using gamification to empower women and girls. From his years of experience in the field, G4C Executive Director Burak will share how to build broad support for large-scale gamified projects, and what every organization needs to know as it embarks on this transformative path. 

Speakers
avatar for Asi Burak

Asi Burak

Board Chairman, Games for Change
Asi is a veteran of the videogame and technology industries, and an award-winning executive producer and designer.  For the past five years, he served as the President of Games for Change (replaced by Susanna Pollack), and he is now Chairman of the Board.He served as a strategic... Read More →


Thursday April 18, 2013 9:00am - 9:20am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:20am PDT

Teaching Gamification: Astonishing Successes and Lessons from MOOCs
Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification -- and how this understanding can make any training, education or development process more successful for your organization.

Key Takeaways:






  • Opportunities and dangers in the gamification of learning.



  • Techniques for effective gamification in educational settings.



  • How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It's not what you think!)





 


Speakers
avatar for Kevin Werbach

Kevin Werbach

Associate Professor, The Wharton School, University of Pennsylvania
Kevin is the co-author of “For the Win: How Game Thinking Can Revolutionize Your Business.” After graduating from law school he was Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US government’s approach the the Internet... Read More →


Thursday April 18, 2013 9:20am - 9:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

9:40am PDT

Grammar Olympics: Low-Tech Engagement Secrets
Professor Amy Baskin has developed a gamified approach to teaching that was low-tech, but high-impact. Her Grammar Olympics have gone on to change the lives of hundreds of remedial college students. In this inspiring session, she'll share her secrets of how to accomplish great leaps in performance and engagement with limited resources, and how great design trumps technology in the gamification marathon.

Speakers
avatar for Amy Baskin

Amy Baskin

Professor of English, Florida State College at Jacksonville
Amy Baskin is a Professor of English at Florida State College at Jacksonville. In an attempt to solve the challenge of teaching grammar and basic composition skills for developmental education college students, she designed Grammar Olympics, a carnival-style approach for learning... Read More →


Thursday April 18, 2013 9:40am - 9:50am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

10:20am PDT

Fighting the Engagement Crisis: The Future of Gamification

Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that remains unanswered: How do you comprehensively manage user behaviors across all your digital properties to fight the engagement crisis. In this talk, Badgeville CEO Kris Duggan will discuss the engagement challenges faced by 21st century enterprises, and how they can leverage gamification, along with other key engagement mechanics, to fight them.

Key Takeaways


  • Learn about the emerging discipline of behavior management, and how it’s being applied at world-class companies.

  • Learn how to blend gamification with other engagement technologies and solutions, maximizing your ability to improve customer loyalty and enhance employee productivity.

  • Learn about real-live companies that are beating the engagement crisis -- one behavior and reward at a time.


Speakers
avatar for Kris Duggan

Kris Duggan

CEO & Co-Founder, Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after... Read More →


Thursday April 18, 2013 10:20am - 10:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

11:20am PDT

Women, Shopping and Gamification: The HSN Case Study
HSN continues to reinvent and re-energize the retail industry by being more than a retail brand and has established itself as a source for entertainment and information. HSN has pioneered the concept of boundary-less retail – an environment devoid of artificial barriers, driven by innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and engaging shopping experiences that incorporate entertainment, inspiration, personalities and industry experts.

In June 2011, HSN developed and launched the retail industry’s first casual gaming and digital entertainment portal called HSN Arcade to tremendous success. HSN became the first retailer to combine three of the most powerful web activities—shopping, gaming and sharing—all on one screen. 

Learn how HSN has driven over 200K daily interactions online using gamification - what worked and what didn't, and how you can tap into this emerging trend for your community.  

Speakers
avatar for Jill Braff

Jill Braff

Executive Vice President of Digital Commerce, HSN
HSN has pioneered the concept of boundaryless retail – an environment devoid of artificial barriers, driven by digital innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and... Read More →


Thursday April 18, 2013 11:20am - 11:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA

4:20pm PDT

Engaging with Purpose and Meaning to Change Business and the World

Before you can change the world, you need to engage people - and to do that successfully at scale, you need to help them access a greater purpose, higher power and deeper meaning. But how do we accomplish this at scale without condescending to our communities? Join Jeremy Heimans -- CEO of Purpose and founder of global movements Avaaz and GetUp as he discusses the ways they've helped transform engagement for corporations, non-profits and citizens with integrity and purpose. 


Speakers
avatar for Jeremy Heimans

Jeremy Heimans

Co-Founder and Chief Executive Officer, Purpose
Jeremy Heimans is co-founder and CEO of Purpose, a home for building 21st century movements and cutting-edge experiments in mass participation. In 2007, Jeremy co-founded Avaaz, the world’s largest online citizens’ movement, now with more than 15 million members. In 2005, he... Read More →


Thursday April 18, 2013 4:20pm - 4:40pm PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA