Gamification is a proven success in the enterprise space, with Gartner predicting that 70% of the Global 2000 organizations will have internal gamified applications by 2014. As the leader in gamification, Bunchball has helped businesses gamify the workplace, leading to increased employee productivity, proficiency, and company loyalty. Enterprise gamification generates a huge amount of data describing individual and group behavior across multiple applications. Running analytics on this big data delivers insights into the effectiveness of the gamification implementation and illuminates optimization opportunities. Additionally, by applying machine learning techniques to enterprise gamification data, the performance of a workforce can be analyzed and optimized. We will present several case studies from Bunchball-powered gamification initiatives and discuss critical innovations in enterprise gamification analytics.
Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best -- and worst -- ways to create customer loyalty with gamification, and President Chris Krohn will share those insights in this exciting session.
For software company Autodesk, the 30-day software trial period offered to customers is critical. Trials are a key part of the customer's purchase decision and account for a significant percentage of the company's website traffic. So when the 2013 version of the Autodesk(r) 3ds Max(r) software released, the company turned to digital marketing agency Resource to create a fresh and innovative way to increase trial conversion. Known for consumer research and innovation, Resource developed an online game called "Undiscovered Territory" that took customers on an entertaining and educational journey. The result was a significant increase in trial downloads and usage and the campaign earned a Forrester B2B Groundswell Award. In this session Dan Shust, VP of ResourceLAB at Resource and Dawn Wolfe, Sr. Manager of Integrated Marketing Programs at Autodesk will share insights on what made "Undiscovered Territory" such a hit and why gamification is a marketing approach they will continue to use in the future.
Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and unique formula for success.
There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and how you can change the world by choosing the right virtual and real rewards.
Gamblification is a term that we have adopted to describe the intersection of social media and gambling. Although it may not seem like it at first, many Gamification systems walk a dangerous line, giving users the option to gamble with currency in their system. Given the complexity of the legal issues around this concept, it is not always easy to ensure that one does not cross the line. When is gambling in gamified systems ok, and when isn't it? What are some of the risks you should consider, and what are the basic legal considerations and concerns affecting gamification in general? Join legal expert James Gatto for this fast-paced, crowd-favorite session on some of the key legal issues every gamified system operator needs to know.
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle.
Questions the talk will answer:
- Why are rewards important in a consumer facing gamified loyalty solution?
- How are big brands embracing rewards and sweepstakes in their own loyalty programs?
- What are some best practices for implementing a rewards program for your brand?`
Driving engagement in enterprise communities can be extraordinarily challenging - and B2B ecosystems only make this harder. Join CA's lead gamification advocate Samuel Creek as he discusses the unique opportunities, threats and solutions CA has used to gamify its community and create breakthrough connections.
BBVA is changing the way consumers bank and driving online banking adoption in unprecedented ways. Join its creators for a dive into the design lessons learned at one of the world's largest banks.
Consulting firms are on the front line of gamified strategy both within and outside the Fortune 500. During GSummit, we'll have heard from a number of top-tier consulting firms on their direct experiences scaling gamification within their operations. But what are some of the unique challenges of using gamification to consult? How do you leverage customer interest and convert that to action? And what about the strategy process?
In this hard-hitting panel, we'll dig deep with some of the world's leading consulting firms and find out how they're using gamification to improve their internal processes, client engagements, revenue and strategic efforts. We'll see the good, the bad and the ugly - and learn from their triumphs and mistakes.
