GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
avatar for Charles Coonradt

Charles Coonradt

Game of Work LLC
Founder and CEO
Greater Salt Lake City Area
Recently named the "Grandfather of Gamification" by Forbes, since 1973 I have passionate about improving bottom line performance through the motivation of recreation. Why can ten people with a volleyball and a net achieve teamwork, goal directed activity, and become a well managed work team in a matter of minutes at the company picnic, but those same ten people will totally fail to achieve that kind of harmony on the job?

The answer lies in providing the keys to “Enjoying Work as Much as Play”. The Game of Work examines the phenomenon that people often work harder at sports and athletic endeavors that they do at their jobs. Why? Because in sports a participant has constant feedback on how he or she is doing – the score is known and the effort necessary to win is established. In work, feedback is often unreliable, inconsistent, or nonexistent. The participant seldom knows the score or what it takes to win.

We take the motivation of recreation and apply those winning principles to the workplace to increase profitability and productivity. A small sampling of clients who have implemented these techniques include Pepsi, Coca-Cola Consolidated, Deer Valley Resort, Republic Industries, Dollar General, Nordstrom, National Pen, Leslie’s Poolmarts, Abbott Labs, Wild Oats, International Paper, Marker USA, US Air Force, State Farm Insurance, Boeing, American Express, Molina Medical Centers, Coors Brewing, and General Foods Corporation.

Our money back guarantee on measurable results achievement provides a no risk path to higher profitability through increased productivity and employee enthusiasm.

When I am not working you can find me playing at downhill skiing, sailing, and traveling to exotic spots around the world.

My Speakers Sessions

Thursday, April 18

1:10pm PDT