Kenny Lauer
George P Johnson Vice President, Digital Experience
San Francisco Bay Area
I love technology. Yes, put me at CES and I am out-of-my-mind. But, I love how technology can engage people even more. I'm a customer strategist at heart. Yes I do specialize in Digital Experiences (specifically remote engagement) but my real goal is to help companies collapse distances, connect people, and drive results.
I current lead GPJ's worldwide Digital Practice. I spend a lot of time focusing on remote engagement-how to engage people who are not face-to-face. My goal is to help companies collapse distances, connect people, and create deliberate behavior. I use social media, game mechanics/dynamics, virtual technologies, storytelling, touch screen, gesture tracking--all to support a customer strategy to build long lasting, mutually beneficial relationships.
I am also an active member The Academy of Television Arts & Sciences, Interactive Media Peer Group and a Certified Experience Economy Expert (License 023)