GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
avatar for Kevin Werbach

Kevin Werbach

The Wharton School, University of Pennsylvania
Associate Professor
Philadelphia, PA
Kevin is the co-author of “For the Win: How Game Thinking Can Revolutionize Your Business.” After graduating from law school he was Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US government’s approach the the Internet and e-commerce in the 1990s. Subsequently, he edited Esther Dyson’s renowned monthly report Release 1.0, and co-organized the PC Forum conference. He then worked as a technology analyst and consultant, advising companies and policy-makers. Kevin is now on the faculty of Wharton, one of the world’s top business schools, while continuing many of his previous work. He helped establish the Obama Administration’s technology agenda as a member of the Presidential Transition Team and advisor to the FCC and Commerce Department. Most recently, he organized the first symposium and first MBA course on gamification via Coursera.
Teaching Gamification
Wharton Professor Kevin Werbach taught the world's first business school course on gamification. He followed that up with a much-lauded online version for over 80,000 students and a book showing how any organization can benefit from game thinking. In this talk, he'll focus on education. Many teachers have turned to gamification as a means to improve student learning. Is this a revolutionary solution to challenges our schools and universities face, or a part of the problem? What's different -- and the same -- in an educational context, compared to business settings?
You can expect to learn:
- Opportunities and dangers in the gamification of learning.
- Techniques for effective gamification in educational settings.
- How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It's not what you think!)
Follow Kevin on Twitter @kwerb

My Speakers Sessions

Thursday, April 18

9:20am PDT