GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
avatar for Nicole Lazzaro

Nicole Lazzaro

Founder & President
San Francisco Bay Area

NICOLE LAZZARO is the founder and president of XEODesign Inc. and has been named one of the most influential women in the gaming industry by Fast CompanyForbes and Gamasutra. Nicole's work on user experience and emotion spans over two decades and has worked with some big names such as EA, Ubisoft, D.I.C.E., and The White House. Her research is also some of the most well known, especially her paper - Why We Play Games, which is foundational research for gamification. Follow Nicole on Twitter at @NicoleLazzaro