Nir Eyal
NirAndFar.com Palo Alto, CA
Hooked
Nir Eyal has constructed a framework for designing habit-forming products called "the hook model," which gives product designers a new way for thinking of the necessary components of creating user behavior.
You can expect to learn:
- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.
Follow Nir on Twitter @nireyal