GSummit 2013 has ended
Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.

Ross Smith

Director Supportability
Seattle, WA
Follow Ross on Twitter @42projects

Ross Smith really enjoys getting a paycheck to “play” with software for 25 years now, over 20 at Microsoft. Most of his career has been in testing and QA roles- including Test Architect. Prior to joining Lync/Skype – he spent 17 years in either Windows or Office. He is one of the authors of “The Practical Guide to Defect Prevention” and holds six patents, latest in Nov, 2012. 42projects has aspired to promote cultural change, “bring buzz and laughter to the hallways”.

In December 2011, he was invited to the White House for a discussion on women in STEM. He has blogged on “Take the Work out of Work”. The team’s unique approach to reorg - WeOrg: The Freedom to Choose, and using games to raise funds for disaster relief Communicate Hope case study have won awards. His weekly newsletters on management innovation are here.

PSFK: How Microsoft Builds Employee Trust in the Workplace

American Journal of Play: How Play and Games Transform the Culture of Work

He believes strongly that the “Future of Work is Play”. Productivity games work covered in Forbes and Forrester and Microsoft Next.

The London School of Business published a case study:, “Game On: Theory Y meets Generation Y”

My Speakers Sessions

Thursday, April 18

10:40am PDT